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Posts Tagged ‘Bono’

Metropolitan Museum’s Chief Digital Officer Shares His Artful Perspective on Social Media

Met Museum Roof Cloud City FinalWhat does New York’s Metropolitan Museum of Art have in common with the Broadway musicals Kinky Boots and Jersey Boys, the Frick Collection and the Manhattan skyline? They’re all top five NYC attractions on TripAdvisor.

That’s what Sree Sreenivasan discovered when he checked the popular travel review site. He’s the Met Museum’s first chief digital officer, and formerly worked as Columbia University’s chief digital officer and professor at their journalism school. He spoke at The New York Times Travel Show on Friday about the museum’s digital initiatives.

The Met’s exhibits and collection ranges from modern sculpture (Cloud City 2012, above) to ancient objects (William the Hippo, below). The museum has long been active on digital fronts, like interactive video screens, digital photography and social media. The Met’s digital efforts are especially interesting given its global audience and high-profile art fans, like celebs Bono, Psy and Steve Martin.

Sreenivasan’s goal is to enhance and expand on the museum’s existing digital programs, leaving no masterpiece unturned. He outlined the Met ‘s current social media status and future plans. He also shared tips that can apply as examples beyond the art world.

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U2 to Unveil New Song During Super Bowl Spot, Offer Free Downloads to Benefit (RED)

a812d18636ceff861a80c8920a9dedc6Come Super Bowl Sunday, you may be buying many things–beer, chips, a box of ever-elusive Velveeta, or even David Beckham’s underwear–but U2 and AIDS charity (RED) are hoping you’ll also choose Sunday as the day to download the band’s new song, “Invisible” (for free!).

During a commercial break in the big game, the song will premiere in an edited version of its music video, after which, “Invisible” will be available for free download on iTunes for a 24-hour-period. Every time the song is downloaded during those 24 hours, Bank of America will make a $1 donation to (RED)–up to a total of $2 million. All the funds will go to the Global Fund to Fight AIDS, Tuberculosis and Malaria.

The promotion is the launch of a new partnership between the banking giant and (RED), which, since it was founded by Bono and Bobby Shriver in 2006 with the aim of engaging businesses in the fight against AIDS, has teamed up with big-name brands like Apple, Starbucks and The Gap to raise more than $240 million for the Global Fund. Read more

Bono, Obama, Bush Drive Awareness of World AIDS Day

Photo: AP

Today is World AIDS Day, but Bono made an appearance yesterday on The Daily Show to begin the commemoration. During his interview, he teased a big announcement that would likely come from President Obama today during an event in honor of the special day.

You can also find Bono and his fashion-statement-making sunglasses on the TIME website (and in the magazine) and with an op-ed in today’s New York Times. In that article, he talks about the hopelessness that greeted an HIV-positive diagnosis a decade ago. “Yet today, here we are, talking seriously about the ‘end’ of this global epidemic,” he writes. Wow.

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Celebs Use Coarse Language to Tackle Famine in Africa

Celebs as diverse as including Bono, Clive Owen, Jessica Alba, and Mike Huckabee appear in the above PSA from One.org, getting bleeped over and over for using rough language. But it’s not what you think. The PSA and accompanying campaign seek to raise awareness about the ongoing famine in the horn of Africa.

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How Much Impact Did Pre-Release Buzz Really Have?

All the Bono in the world hasn’t stopped the “Spider-Man: Turn Off the Dark” spoofing. The revamped musical still opened with mediocre-to-negative reviews, such as one from the New York Times that called the show “a bore.” So just when Neil Patrick Harris thought he’d have to end the Spider-Man jokes with a final 30-second burst at the Tonys, we have the clip from Conan above.

One big opening that may have been saved by a final PR push was for the film Super 8. Or was it?

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Bono Becomes the Voice of ‘Spider-Man’ Musical

Tonight is opening night for the troubled musical monstrosity “Spider-Man: Turn Off the Dark” and the musical is pulling out the big guns to generate some positive mojo. Yes, Bono speaks and he’s been talking with The New York Times, was at the Tony Awards ceremony with The Edge (who also worked on the show), and the two stars, leads of arguably the biggest band in the world right now, turned up last night at the 92nd St Y to talk about the show. Not Madison Square Garden. The Y.

And what he’s saying is he loves it… now.

“The first time I loved ‘Spider-Man’ was two and a half weeks ago,” he told the Times.

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Steven Spielberg Is the Most Influential Celebrity?

Forbes and its partner E-Poll Research have compiled a list of the ten most influential celebrities with Steven Spielberg coming out on top. He “narrowly edges out” Oprah Winfrey with the magazine saying, “…He is almost universally liked and respected. He did influence an entire generation of filmmakers with movies like Jaws and E.T. And when he takes a political stance, the whole world listens.”

Celebrities were ranked by E-Poll Research’s E-Score Celebrity service, which looks at 46 attributes to determine influence. According to the story, Oprah “more classically fits the definition of an influencer” because she drives sales.

Others on the list include Rush Limbaugh, Phil Jackson (the coach of the L.A. Lakers), Dr. Oz, and Bono. Many of the celebrities that you would naturally think of – Justin Bieber, Lady Gaga, Will Smith, or Sarah Jessica Parker, for instance – are missing. Goes back to the question about influence vs. popularity. Your thoughts?