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Posts Tagged ‘Breaking Bad’

Belize’s Perfect PR Response to Unflattering Mention in ‘Breaking Bad’

On last Sunday’s episode of the AMC hit drama “Breaking Bad“, Brian Cranston’s character — a drug kingpin — threatened to “send [someone] to Belize,” an alternate euphemism to “sleeping with the fishes.”

The scene was widely discussed on social media, with many speculating whether the show had inadvertently dealt a blow to the country’s tourism.

“Some people may have perceived that to be somewhat of a crisis,” Alyssa Carnegie, the director of marketing and industry relations for the Belize Tourism Board, said in an interview with the New York Times, “but we really thought of it as an opportunity.”

Following Sunday’s episode, the Belize Tourism Board demonstrated its sense of humor (and impeccable timing) by tweeting humorous invitations to the “Breaking Bad” actors and characters, inviting them to take a real trip to the country.

Breaking Bad PR Motor Home to Sell Marketing Meth to Public

We love Breaking Bad just as much as the rest of the public. So when we see a motor home not being driven by an octogenarian, we know nothing good is going on inside that roving lab of illegal activity.

Since the recession rained down on our industry like a sci-fi meteor shower, PR companies across the globe have slashed travel expenses and relied on technology and old-fashioned ingenuity to execute strategies to reach the public in convincing ways.

So we were more surprised than Pinkman buckling his belt on a rooftop to learn that VP&C, a New York public relations agency, shelled out $50,000 to drive a motor home from New York City to Des Moines, Iowa, and back to promote products such as, according to this article in the New York Times, a “Dornbracht kitchen faucet, Mohawk carpet, J.C. Penney home goods, dinnerware by Q Squared and cabinet knobs from Rocky Mountain Hardware.”

This road trip which includes “five executives and staff members of the agency” is being touted as a marketing effort with the motor home being used as a mobile showroom. We can only guess that this group has named their mobile showroom “Los PR Hermanos” because they’ve got to be smoking some serious crystal blue to think anyone with a home built on a foundation would buy products showcased in a motor home in some crappy parking lot.

According to the aforementioned article, Los PR Hermanos has had to alter its schedule and cancel an appearance in Pittsburg because of traffic delays due to slow-moving tractors in the western part of the state.

As with Breaking Bad, we’re just dying to know how this ends.

Naked Juice Bares All in False Advertising Settlement

Naked Juice bottle Today in Put Your Clothes Back On news: we can add Naked Juice to the quickly growing line of foodstuff brands settling class-action lawsuits over deceptive health claims. Parent brand PepsiCo clearly missed the message about transparency being the best PR practice around, effectively admitting in the settlement that its “all natural” marketing claims are less than 100% accurate.

We’re not talking pasteurization here, people: the smoothie fakers include such “unnaturally processed and synthetic” ingredients as zinc oxide, ascorbic acid, and calcium pantothenate, all of which sound better suited to a meth lab than an orange grove (insert your Breaking Bad shout out here). In fact, that last one is derived from formaldehyde, to which we say: ewww, man. Ewww.

The juice may taste good, and it’s a hell of a lot healthier than much of the stuff we shove into our faces on a regular basis, but it’s hardly the “freshest” or the “purest” thing around, no?

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Nielsen and Twitter Team Up to Measure Social TV

The present is a great time to be in the public relations industry: never before have so many people done so many things while in contact with so many others.

Thanks to social media and the continuous miracle that is technology, we never do anything alone anymore (with a few obvious exceptions, ahem).

There was a time when television was a passive pursuit that involved tuning into a favorite program and ignoring the rest of the world. That dynamic, however, has changed. Watching TV has become an active–even interactive–experience.

So it makes perfect sense for TV ratings monolith Nielsen to join forces with Twitter, creating a new ratings system that will generate metrics for viewers who comment on TV shows and those people who read or interact with said comments.

It’s fun to open a bottle of red wine and log onto Twitter while movie stars walk down the red carpet to accept awards in clothing worth more than your apartment. It’s entertaining, cathartic and always good for a laugh.

But if the Oscars aren’t your thing, there is always the NFL, which suffered a major public relations disaster this weekend as the league’s less-informed (and, let’s be honest, flat-out racist) fans took to Twitter to vent their displeasure about President Obama’s speech in Newtown, CT, taking precedence over the New England Patriots vs. San Francisco 49ers game. Wow. Not exactly the image the NFL wants for its fans.

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The AMC/Dish Network Kerfuffle gets Snarky

The ongoing dispute between AMC and Dish Network that resulted in Dish’s 14 million customers losing access to the home of “Mad Men“, “The Walking Dead” and “Breaking Bad” early this summer isn’t showing any signs of resolution. In fact, in the above PSA-style ad, AMC takes its side of the argument to next level, appealing to viewers not affected by the dispute in an apparent effort to gin up some positive PR.

It’s basically the snarky, for-profit equivalent of those familiar ads for holiday season charity efforts: “You know how much you love your Thanksgiving feast AMC shows? Well, many others, perhaps even some in your very own neighborhood, aren’t as fortunate. Please consider inviting them into your home to share your dinner ‘Breaking Bad.’”

The ad then points out that Dish customers are still paying the same price for their TV packages as they were before AMC was dropped.

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Free PR: ‘Breaking Bad’ Fan Art

We’ve heard about the power of digital fanfiction to elevate popular literary brands like Harry Potter, Twilight and 50 Shades of Grey. But what about fan art based 0n movies and shows?

AMC’s cult hit “Breaking Bad” has inspired its own ongoing art project called Breaking Gifs—and this week, the Los Angeles-based Gallery 1988 will feature a series of posters and other works by painters, print-makers and graphic designers who chose to pay visual homage to their favorite show. Check out some images here, here and here.

While the exhibit’s organizers did not appear to work with AMC in any official capacity, their event obviously provides a nice organic PR boost for the show, the gallery and all the artists involved. Members of the cast and crew–including show runner Vince Gilligan–even stopped by the exhibit on opening night to say hello—and why not? Everybody loves a little free PR.

P.S. Did we mention that we really love this show?

No Love Lost Between AMC, Dish Network

Dish Network goes full HeisenbergIf you’ve ever “liked” Mad Men, Breaking Bad, The Walking Dead or The Killing (yeah right), chances are you’ve received some version of the “Tell Dish Network to keep AMC!” message this summer.

That’s because Dish refused to agree to AMC’s supposedly unreasonable demands for a contract extension, effectively forcing a blackout of the channel and related properties (IFC, WE tv, Sundance Channel) for all subscribers. Note: AMC still claims that an unrelated lawsuit stretching way back to 2008 is the real culprit.

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