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Posts Tagged ‘Buffalo Communications’

Social Media Case Study: National Golf Day Edition

golf balls

Golf and social media might seem like artifacts from entirely different eras, but when the two reach the green together they turn out to mesh quite well. In fact, they may be the only things on which our two political parties can reach agreement.

This case study, via Buffalo Communications, demonstrates the ways in which social can be integrated into pretty much anything.

The task: promote National Golf Day events in Washington, D.C. to audiences worldwide for client WeAreGolf.

The strategy: increase the reach with the help of strategic hashtags, professional golfers, golf fans and, yes, politicians.

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Mediabistro Course

Presentations: From Planning to Design

Presenations: From Planning to DesignLearn how to create clear, visually compelling presentations! Starting December 1, you'll learn how to plan and design your presentation, understand your audience, choose which presentation software to use, and tailor your narrative to meet your audience's needs. Register now!

Spin the Agencies of Record

Doesn't sound like jazz to me.“One chord is fine. Two chords are pushing it. Three chords and you’re into jazz.” – Lou Reed

Workhouse Public Relations has been chosen as the PR/marketing AOR for Genesis Publications, a publisher of limited-edition books. Its first project will be to promote the launch of Transformer, a book/record package documenting the period from 1972 to 1980 that began with the titular album and helped establish Lou Reed’s solo career via “Satellite of Love” and his biggest hit, “Walk on the Wild Side”. (If you’re too young to know that tune, just click right here. You’re welcome.)

Most rock freaks probably remember this as the time when the Warhol groupie flirted with cross-dressing under the heavy influence of David Bowie, who was still stuck in his glam phase; we’re amazed that Reed remembers anything at all.

Longtime photographer Mick Rock also participated in the book/record project, as did designer John Varvatos due to his obvious infatuation with Reed’s gender-bending style. The launch happened on October 3rd at Varvataos’ Bowery Boutique, which was previously known as CBGC or “the most disgusting rock club in all of New York City.”

Tech innovation company GlassesOff  has chosen M&C Saatchi PR as its AOR in preparing for a fourth quarter product launch.

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Roll Call: SHIFT Communications, allen & gerristen, The Halo Group and More

SHIFT Communications announced the addition of Pete Buhler as creative director. Buhler will be tasked with building the agency’s creative department and expanding SHIFT’s creative offerings. Buhler will grow the creative division internally, ensuring SHIFT’s creative assets align with the agency’s integrated marketing and PR offerings. He brings a wealth of creative experience, including a five-year stint at Cone Communications where he successfully built a creative team from scratch. (Release)

Andrew Graff, CEO of Boston’s allen & gerritsen (a&g), and Tim Reeves, CEO of Philadelphia’s Neiman, announced a&g’s acquisition of Neiman. The agencies are joining forces to provide enhanced value for their clients, and a new destination for innovation-oriented U.S. marketers. The combined agency will operate as allen & gerritsen, with nearly 200 employees in flagship offices in Boston and Philadelphia. The agency’s corporate headquarters will be in Boston, and its innovation R&D unit will be centered in Philadelphia. (Release)

The Halo Group announced that John Lynch has joined the Halo media team as search engine marketing and optimization strategist. To bolster the agency’s capabilities in this area, Lynch will be supporting Michael Pierre, senior vice president, Media Services, in the development, implementation and reporting of search marketing and optimization strategies. Prior to joining Halo, Lynch had been the source of several successful, revenue-generating search programs for leading brands including Gannet, USA Today, Careerbuilder.com, Apartments.com, American Public University System and American Hospice. He is a graduate of New York University. (Release) Read more

Spin the Agencies of Record

Is this what they used to freeze Han Solo?

Biogenic Reagents, a pioneer in the renewable energy and clean technology categories, has chosen Haberman to handle marketing/PR communications.

Biogenic Reagents’s mission is to produce renewable carbon products that perform better, cost less and have less impact on the environment than conventional products made from coal. The company recently announced the launch of its $30 million advanced biocarbon facility in Marquette, Michigan, the largest in North America.

Spa the Agencies of Record…

PRCo USA, the integrated international public relations and digital consultancy, has been retained by Canyon Ranch to promote their resorts in Tucson, Lenox and Miami Beach as well as Canyon Ranch SpaClub® facilities around the world. In addition, the PRCo offices in Germany and France have been retained to promote Canyon Ranch Hotel & Spa in Miami Beach in those markets. The program will entail corporate branding as well as media relations for their properties and distinguished medical staff and health experts.

Hope he updates his Facebook page…

Sean Eldridge, the investor, Democratic party fundraiser and husband of Facebook co-founder Chris Hughes, has hired media consulting firm SKDKnickerbocker to manage his recently announced 2014 campaign to represent New York’s 19th district in the U.S. House of Representatives. Jennifer Cunningham, leader of SKDKnickerbocker’s New York team, also managed the 2012 campaign of Sean Patrick Maloney, the state’s first openly gay representative (Eldridge would be the second).

An AOR to Watch Carefully…

MWW Group announced today that the timeless watch brand Armitron has chosen MWW as its public relations agency of record.

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Spin the Agencies of Record

Chevron has fired Ogilvy Government Relations over what the now former client calls a conflict of interest. The company was Ogilvy’s third largest lobbying client, with the firm making $600,000 in 2011 for its work. According to reports from Ad Age and Bloomberg, Felipe Benitez from the company’s PR arm, spoke to Amazon Watch, an organization that works on behalf of indigenous people. Chevron is involved in a legal battle over alleged toxic dumping in Ecuador. Ad Age is also reporting that Ogilvy PR’s relationship with Yasuni National Rainforest has been put on hold. Ogilvy Government Relations made $20 million from 70 clients in 2011.

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Spin the Agencies of Record

The Big 12 Conference has chosen Hill+Knowlton Strategies as its AOR after a competitive search. Work will include brand positioning, media outreach, and stakeholder engagement. The account will be handled out of the Dallas office with help from Washington D.C. Competition in the Big 12 spans across 23 sports. Participating schools include Baylor University, Iowa State University, University of Kansas, and the University of Texas.

The McKnight Foundation, which supports policy reform across varying areas through grants and collaboration, has chosen Haberman for a comms program focused on its Collaborative Crop Research Program. This program supports farmers in “hunger hotspots” across South America and Africa. The firm works with clients that specialize in areas of philanthropy, public service, and otherwise “making a difference.”

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Spin the Agencies of Record

Gibbs & Soell has added three new home and building clients to its roster: Hafele America, a hardware and service provider; HomeServe USA, an emergency home repair company; and Rexel, an electrical supply distributor. The new clients will be handled by the consumer lifestyle and building solutions practice.

PAN Communications has been selected as AOR for three companies in the healthcare space: Pri-Med, a medical education company; Arcadia Solutions, a healthcare consulting firm; and Capsule Tech, a company providing medical device connectivity to hospitals. [via]

Nestlé has chosen Taylor as AOR for the Skinny Cow brand of ice cream. The selection was made after a competitive search that didn’t include the incumbent, Ketchum. [via PRWeek]

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Spin the Agencies of Record

The Ladies Professional Golf Association (LPGA) has chosen Buffalo Communications for a PR campaign that will promote the organization in non-golf-related media. The program will highlight the players as moms, philanthropists, young stars, and other categories. The organization has announced five new tournaments for 2012.

Clothing retailer Gap Inc. is looking for a PR firm, The Holmes Report says. The search is coming out of the company’s San Francisco headquarters and involves a number of firms, the outlet reports. The company has had a number of marketing and branding issues over the past couple of years, including the infamous logo-gate.

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Spin the Agencies of Record

The 2011 Subaru Forester

Subaru of America has chosen MWW Group as its AOR. MWW consumer marketing teams in New York and Los Angeles will lead the account, with help from Dialogue Digital, the firm’s social media and digital team. Subaru won an Edmunds.com marketing award earlier this year with Carmichael Lynch and spoke with us in June about the importance of PR to its business.

Trilliant, a company specializing in utilities and energy efficiency, has chosen Edelman as its global AOR. Clean energy teams in Atlanta and Silicon Valley will be leading the account.

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Spin the Agencies of Record

Platinum Studios, which owns a number of comic book characters used in movies, merchandising, and other entertainment ventures, has chosen B|W|R Public Relations to promote the company and its projects. They’ve already scored a media hit on Fox News for Cowboys & Aliens, which started as a Platinum Studios comic.

New Mexico’s state tourism department has decided to search for new advertising and PR agencies. According to the AP, the state’s Tourism Secretary Monique Jacobson has confirmed that they will sever ties with M&C Saatchi in L.A. (advertising) and Development Counsellors International (PR) based in New York and issue RFPs next week. The PR account will be worth $120,000 per year. The goal is for the state to move into the top three on the list of places to visit in the nation, Jacobson said.

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