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Posts Tagged ‘Burger King’

Burger King Blasted for Ad That Looks a Lot Like ‘Billy on the Street’

“Man on the street” interviews are popular in advertising. Brands love to take their product to the people to solicit for cheers and raves. But Burger King is getting an earful on Twitter for an ad that looks a little too much like comedian Billy Eichner‘s popular “Billy on the Street” act.
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Burger King Japan Brings Back the Strangely Popular Black Burger

BN-EM432_bkingj_D_20140911023522Well, if Dr. Seuss taught us anything, it’s that strangely-colored food just tastes better (and can be eaten on a on a train, in the rain, in a boat, with a goat…).

But it isn’t green eggs and ham that have won the hearts of Burger King Japan‘s customers — it’s a black burger, complete with black bun, black cheese and black sauce. And while we, personally, may think the sandwich more closely resembles industrial waste than a viable lunch option, we are in the minority.

The black burgers, now called The Kuro Pearl burger and Kuro Diamond burger (“kuro” meaning black), were first introduced for a limited time in 2012. They became so popular that they outsold all other new products the company offered that year. Due to high demand, the burgers were temporarily brought back again in 2013. Now, the burger chain is hoping for an equally-warm welcome the third time around. Read more

Burger King Learns That People Are Not Interested In Healthy French Fries

 

Back in September, Burger King introduced Satisfries, a low-fat version of their French fries. Not even a year later, two-thirds of Burger King restaurants are phasing out the “healthy” alternative. Darren Tristano,EVP of Technomic, a food industry consultancy, tells Today that people are looking for indulgence when they go to Burger King. And even though YouGov BrandIndex found that the BK brand got a bump from the healthy offering, it wasn’t long-term.

One reason the fries didn’t succeed is price. Preparing two different kinds of fries adds costs for the restaurant. But secondly, and probably more importantly, people don’t give a flying fig about eating healthy fries. Bring on the greasy stuff, the ketchup and the mayo because when it comes to fries, it’s no holds barred.

Which isn’t to say that people don’t want fast food chains to offer a healthy alternative. McDonald’s catches heat all the time for being unhealthy, and has added fruit and salads to its menu to answer criticism.

The issue seems to be the menu choice BK made for its attempt at being health-conscious. We’d propose that people aren’t sure a “healthy” French fry is an actual thing.

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Burger King Has a Gay Pride Whopper and It’s Just Like a Regular Whopper

Burger King, like the rest of us, is celebrating LGBT Pride Week. For this special occasion, one San Francisco BK restaurant has introduced a special Proud Whopper, a sandwich wrapped in a rainbow of bright colors. But when you unwrap it, inside, all you’ll find is a regular old Whopper.

What gives?

Well, the company says that’s kind of the point.

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9 (More) Brands That Gave Us Their Takes on ‘Mad Men’

mad-men-poster season 7

While our own Tonya Garcia already offered a quick list of social media promos tied to last night’s “Mad Men” premiere, we couldn’t resist a follow-up.

See, there was one question we just had to answer: Is real-time marketing deader than Don Draper’s career?

Find out after the jump!

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Burger King Addresses ‘Now Hiring, Must Be Mexican’ Sign

bkstory-1It’s amazing the PR trouble one disgruntled employee can create with a good old-fashioned roadside sign.

The Burger King billboard at left, which reads “Now Hiring Must Be Mexican,” was recently photographed at a franchise in Ephrata, Washington. After the issue was reported by local radio station KFFM, the story began drawing broader attention — and plenty of ire.

In response to the widening controversy, Burger King released the following statement on its Facebook page, explaining that the offensive sign was the act of a single disgruntled employee, who has since been fired.

“The sign in question was posted briefly last summer, without approval, at a franchisee-owned and operated restaurant. Please know the franchisee has informed us that the employee who posted and photographed this sign was immediately terminated as a result. The Burger King® team is dedicated to diversity and inclusion.”

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McDonald’s Squeezes Out Heinz Because They’re not Down with the King

mcd heinzIn media headlines, you can hear the echoes of “The Fast Food Wars” banging down the fries-encrusted, grease-stained hallways of restaurants everywhere. As PR professionals, we think a claim like that is fluff, as if the conflict will keep us watching or reading for another few minutes.

And then when we see a story like this from Reuters, perhaps copywriters are onto something. In summary, for 40 years, the Clown has provided Heinz ketchup to its millions served. Recently, Heinz has hired a new CEO for a reinvigorated era in its history. Unfortunately for them, that new CEO is Bernardo Hees…former grand poobah of Burger King. 

And so, McDonald’s is ending that relationship with Heinz. Let the wars continue:

“We value the relationship we’ve maintained with Heinz for more than 40 years. As a result of recent management changes at Heinz, we have decided to transition our business to other suppliers over time. We have spoken to Heinz and plan to work together to ensure a smooth and orderly transition of the McDonald’s restaurant business, and are confident that there will be no impact to our business, our customers and our great tasting food at McDonald’s.”

Imagine you are working PR for Heinz. Your company hires a great guy with blazing executive past, but he’s got that secret — he led the dreaded enemy of your largest vendor for years. Someone care to throw up a red flag there? In the world of cutthroat capitalism, surely this idea had to be hurled against a whiteboard.

However, like a monkey with his poo, that idea was just stinky to the people making big bucks. And no, that’s not egg on Heinz’s face. Just putting that out there.

MEMO to Hunts and Del Monte: Your move.

Burger King Rebranding Stunt Succeeds Without Fooling Anyone

It’s only Wednesday and Burger King already won the prize for “most obvious marketing stunt of the week” with its supposed transformation into “Fries King.”

Twitter’s response can be summed up in a single word: TROLL! Hold on though, because it’s a little more complicated than that.

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Ad Watchdog Slams Tesco for ‘Misleading’ Horse Meat Crisis Campaign

Here’s a hint: when creating a damage control campaign, make sure your information is correct, because “spread the blame” strategies can come back to bite you.

UK retailer Tesco, which found itself in trouble last year over traces of horse meat detected in various products including Burger King sandwiches, has been criticized by the UK’s Advertising Standards Authority for making “misleading” claims. These charges related to a full-page release published in UK papers earlier this year under the headline “What burgers have taught us.

It’s an effective damage control statement, and the BBC even called it “a strange bit of poetry”, but it also reads like a cop-out.

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Burger King Launches the Best PR Strategy Ever Witnessed by the Human Race

As public relations professional we are constantly extolling the virtues of listening to the public.

Sadly, many brands feel most comfortable being A-type personalities and feel as if they must own the marketing room whenever they decide to walk into it. What does the public want? Why, we’ll tell them what they want. Though this strategy exudes confidence, it also requires significant energy and a product and service to back up a grandiose brand promise.

Telling the public what they want is like teaching a cat to play golf. Cats don’t like to play golf. Cats like to do cat things. The public likes do public things. And what does the public like to do? Put french fries in its burgers. In fact, the public has been sticking french fries in its burgers since the 1970s at least, and probably long before then.

Burger King, exercising our sage advice that it is always a good idea to listen to the public, to study the public, to talk to the public and hold the public’s hand and ask if everything is okay, and then go back to corporate headquarters and start brainstorming PR strategies and marketing campaigns. The public will show you what they want; brands just have to pay attention. Read more

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