It’s amazing the PR trouble one disgruntled employee can create with a good old-fashioned roadside sign.
The Burger King billboard at left, which reads “Now Hiring Must Be Mexican,” was recently photographed at a franchise in Ephrata, Washington. After the issue was reported by local radio station KFFM, the story began drawing broader attention — and plenty of ire.
In response to the widening controversy, Burger King released the following statement on its Facebook page, explaining that the offensive sign was the act of a single disgruntled employee, who has since been fired.
“The sign in question was posted briefly last summer, without approval, at a franchisee-owned and operated restaurant. Please know the franchisee has informed us that the employee who posted and photographed this sign was immediately terminated as a result. The Burger King® team is dedicated to diversity and inclusion.”