“People want to wake up and laugh,” observed Joe Pardavila, producer of WPLJ-FM’s The Big Show With Scott & Todd. Aside from humor, stories that make people feel good also stand a better chance of breaking into the lifestyle sections of media websites, radio and television shows. That was the consensus at a panel that included Pardavila and other editors and producers from the lifestyle beat.

They appeared at a Publicity Club of New York event on Wednesday featuring New York Daily News’ website, Fox 5’s Good Day New York, HuffPost Women and BuzzFeed Shift. The panelists advised on pitching tips and faux pas to avoid.

Since New York is a market saturated with news and events, the local media outlets emphasized that the bar is high for what will capture the audience’s interest. As Lindsay Goldwert, editor at New York Daily News website’s Living section cautioned, their stories need to pass the “Get out!” or “Seriously?” test.

All five speakers also provided a snapshot of their media brands.

Good Day New York airs for 5.5 hours in the morning. “They’re all local segments, and they run the spectrum,” executive producer Jason Hartelius explained. So don’t send him invites to cover an event in Alaska, as recently happened. Instead, send pitches with catchy subject lines, such as “Hugh Laurie trades his stethoscope for a piano” as a heads-up that the actor is performing in concert in New Jersey.

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