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Posts Tagged ‘Cadillac’

Will Americans Buy into Energy-Efficient Cars?

The American public has had a long and complicated relationship with the automobile.

Cars once symbolized freedom, rebellion and adventure, and the open road reached out to all of us: rebellious teenagers, vacationing suburban families, slick hot rod enthusiasts, rootless counter-culture drifters and middle-aged husbands alike.

Then things changed.

The Ford Mustang, the classic Cadillac and macho GTO took a back seat to more energy-efficient cars made by employees living on the other side of the planet. Foreign-built cars were more reliable, less expensive and–most importantly–got better gas mileage. The American automobile industry has never been the same. Read more

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House Speaker Nancy Pelosi: ‘PR Has Always Been Two-Way’

Left to right: Pat Mitchell, President and CEO, The Paley Center for Media; Debora Spar, President, Barnard College; Tina Brown, Founder and Editor-in-Chief, The Daily Beast; Lauren Zalaznick, President, NBCU Women & Lifestyle Entertainment Networks; Mark Addicks, Chief Marketing Officer, General Mills; Kim Brink, Executive Director, Advertising and Sales Promotion, Cadillac; Donna Speciale, President of Investment and Activation, MediaVest USA.

Speaker of the House Nancy Pelosi and NBC Universal president and CEO Jeff Zucker (who just confirmed that he will be leaving the company) kicked off this morning’s Women@NBCU annual Power of the Purse breakfast with a brief chat about the purchasing power of women and the increased effort marketers should be making to reach them.

“The power of the purse is so self-evident,” she said. However, to get women to purchase your products, you need to communicate with them.

“PR has always been two-way,” she continued. All relationships are doomed “when one side doesn’t feel they’re being communicated with.”

The conversation was followed by a panel discussion moderated by Pat Mitchell, president of the Paley Center for Media.  She was joined on stage by a panel that included Tina Brown, founder and editor-in-chief at The Daily BeastDonna Speciale, president of investment and activation at Mediavest; and Mark Addicks, CMO of General Mills. Additional comments and video after the jump. Read more