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Posts Tagged ‘Call of Duty’

NRA, Gun Makers Promote Violent Games Too

Medal of Honor Electronic ArtsConfession: we’re glad that our Christmas vacation started right before the NRA‘s now-infamous December 21 press conference addressing the tragic shooting in Newtown, Connecticut. While thousands of passionate NRA supporters undoubtedly agreed with everything said that day, quite a few PR pros called it a “total disaster” and suggested that spokesman Wayne LaPierre probably should have stayed quiet.

The general idea conveyed at the event: guns and their makers aren’t to blame for gun violence. The real bad guys are “the media”, those ninnies who think elementary schools should be “gun-free zones” and, of course, the makers of “vicious, violent” video games.

We know you’ll be absolutely shocked by the latest revelation in this twisted story, but subsequent research reveals that the NRA has a very…complicated relationship with the companies that make millions on first-person “shooter” games like Call of Duty and Medal of Honor–and that these game makers have long nurtured a “mutually beneficial marketing relationship” with the very industry represented by the NRA.

We never would have guessed…

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Jimmy Kimmel Leads the Charge into a New Era of Late Night

Late night TV just got a wake-up call. ABC has announced that Jimmy Kimmel , best known as the co-host of “Win Ben Stein’s Money” (we kid) will soon compete with icons David Letterman and Jay Leno in the coveted 11:35pm time slot. ABC’s strategy is based on a stark but undeniable fact: As Letterman and Leno age, so do their viewers. Letterman, in fact, has agreed only to extend his contract through 2014–just long enough to best Johnny Carson’s on-air record—and Leno recently consented to a much-publicized pay cut and staff reduction.

But this isn’t your father’s 11:35pm time slot. No longer is it a lonely post-news netherworld for budding insomniacs and beleaguered parents looking to steal a drink and a laugh before bed. Today, the nightly monologue must compete with Call of Duty, Twitter surfing, Funny or Die marathons and the endless distractions emanating from our iPads and digital televisions. (At least we can still do all these things with a cocktail in hand.)

With an increase in options, however, comes a decrease in loyalty–and younger generations aren’t bonding with TV personalities like the generations that revered anchors like Walter Cronkite and late night personalities like Johnny Carson. Jimmy Kimmel is staring into the abyss, but he’s cool with that–and he should be. Read more

Spin the Agencies of Record

Discovery Bay Games, a manufacturer of iPad games, apps, and accessories, has chosen MWW Group as its AOR. MWW will promote its client’s new product Duo, “the first and only integrated game device in the world to work with the iPad.”

Another gaming company, Activision, has selected SapientNitro for digital marketing services. The firm will work on campaign promotions for the upcoming games “Call of Duty: Modern Warfare 3″ and “Skylanders Spyro’s Adventure.”

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