Confession: we’re glad that our Christmas vacation started right before the NRA‘s now-infamous December 21 press conference addressing the tragic shooting in Newtown, Connecticut. While thousands of passionate NRA supporters undoubtedly agreed with everything said that day, quite a few PR pros called it a “total disaster” and suggested that spokesman Wayne LaPierre probably should have stayed quiet.
The general idea conveyed at the event: guns and their makers aren’t to blame for gun violence. The real bad guys are “the media”, those ninnies who think elementary schools should be “gun-free zones” and, of course, the makers of “vicious, violent” video games.
We know you’ll be absolutely shocked by the latest revelation in this twisted story, but subsequent research reveals that the NRA has a very…complicated relationship with the companies that make millions on first-person “shooter” games like Call of Duty and Medal of Honor–and that these game makers have long nurtured a “mutually beneficial marketing relationship” with the very industry represented by the NRA.
We never would have guessed…