Since Friday is payday for many folks, we thought we’d share this funny cash-themed promo faux pas.
Ireland’s Central Bank has learned a valuable PR lesson: When trying to garner public favor and interest by honoring one of your country’s greatest literary figures with a limited edition coin, please, for the love of all things bookish, try not to misquote him.
On Wednesday, the bank announced the launch of a limited-edition ten euro coin to honor James Joyce, which features a portrait of the author and a quotation from his world-famous epic Ulysses. The words printed on the coin read: “Signatures of all things that I am here to read.”
Unfortunately, the actual quote is: “Signatures of all things I am here to read.” The bank added the word “that.”
The backlash was swift, prompting the bank to release the following statement in explanation: