I could write about this in our mediabistro sister blog over at AgencySpy, but why? This is such a #PRFail! This all comes down to a car company and the ineptitude to learn something — say about “narcolepsy.” Allow me:
nar-co-lep-sy /ˈnärkəˌlepsē/ (n.)
A serious condition characterized by an extreme tendency to fall asleep whenever in relaxing surroundings
So, there’s this up-and-coming car manufacturer named Honda. Someone in the advertising agency or in-house decided it was time to promote the “All-New 2015 Fit” with a commercial called Synth and Seattleites.
And then, they poked fun at narcolepsy. To wit, Honda got run over by a bunch of people they apparently didn’t know existed. You know? Like the chupacabra, Bigfoot, and unicorns, only much meaner.