TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Charlie Gasparino’

Goldman Sachs’ PR Strategy: ‘A Stiffly Extended Middle Finger’

lucas-van-praag11.jpg

The New York Observer‘s Max Abelson takes a deep look into Goldman Sachs’ PR head Lucas van Praag. The piece is perhaps less hard hitting than Charlie Gasparino‘s, which was published in The Daily Beast this past December, where Gasparino wondered if van Praag’s job security was threatened.

Abelson says that van Praag and Goldman continue to come off as too arrogant in their communications:

It isn’t just that the cooed-over firm has become the iconic scoundrel of an entire era. It’s also how much worse they’ve made things for themselves with a continuing communications and PR policy that’s basically a stiffly extended middle finger, waved in the air for all to see.

Howard Rubenstein, who declined to comment on Van praag or Goldman in particular, told Abelson, “In any crisis, the spokesperson, or the head of the company, has to proceed with modesty.”

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Goldman Sachs’ $1 Million PR Man

lucas-van-praag.jpg

It was only a matter of time before a Lucas Van Praag feature story popped up, and we have one today, by CNBC’s Charlie Gasparino in The Daily Beast. Van Praag runs PR for Goldman Sachs, and is facing quite the challenge of managing the brand’s reputation through perhaps its most trying times.

Sources told Gasparino Van Praag is well respected at Goldman, and his job is safe, for now. However, a “shift in public-relations strategy is in the works,” including bringing on more online and broadcast media consultants. Of course, this is one reason why every agency CEO has been offering free advice to the firm via blog posts and other public statements. They are all salivating at what could be the largest financial services account in the country.

Gasparino also reports what many have assumed. Van Praag is the “highest paid flack on Wall Street and one of the top-earning mouthpieces in all of corporate America, with an annual compensation that has (particularly during the good years) well exceeded $1 million.”