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Posts Tagged ‘Cher’

Half a Million People Urge Macy’s to ‘Dump Trump’

Macy's Department Store New York CityDisclaimer: We hate to give undue attention to Donald Trump, but this story simply offers too much Schadenfreude to pass up.

Despite the controversy inspired by The Donald’s presidential run, conspiracy theory stunts and Twitter freakouts over the past year or so, Macy’s apparently plans to stand by its (spokes)man. An official company statement called him “important to Macy’s, both as a brand and as an endorser”, noting that his ties are top-sellers.

“The world’s largest store” doesn’t just carry Trump’s clothing and his signature fragrance “Success by Trump”; it also included him in a huge upcoming Christmas ad campaign starring Justin Bieber, Taylor Swift, Martha Stewart, Tommy Hilfiger and more in a blatant re-purposing of the holiday classic Miracle on 34th Street.

Yet the man may prove to be more of a liability than Macy’s would like. Signon.org, a subsidiary of political advocacy group Moveon.org that claims to have helped engineer several political PR wins, recently posted a petition urging Macy’s to “Dump Donald Trump”–and as of today, the page has nearly reached its goal of half a million signatures.

The petition statement reads:

“Macy’s: Donald Trump does not reflect the ‘magic of Macy’s.’ We urge you to sever ties with him. Macy’s says it has a strong obligation to be ‘socially responsible’ and that ‘actions speak louder than words.’ Indeed. It’s time to act.”

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Legendary Publicist Bobby Zarem: ‘I’m Basically An Artist’

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Bobby Zarem, a legendary New York publicist that many PRNewser readers may not recognize by name, but who has represented such bold faced names as Sylvester Stallone, Cher, Dustin Hoffman, Sophia Loren and movies like Saturday Night Fever, is leaving town.

Zarem, who also likes to take credit for the famous “I Love New York” campaign, is headed back to his hometown of Savannah, GA. Many a power publicist have toiled under Zarem, including Madonna’s publicist Liz Rosenberg, well-known event PR specialist Peggy Siegal and Publicity Club of New York president Peter Himler.

This comment in his “exit interview” with New York magazine is one to note:

You’re one of the most famous publicists of all time, even though you’ve said repeatedly that no one knows what you do.

They don’t and that’s because I’m not a bragger. If you’re a press agent and you’re smart, you don’t tell people what you do because if it doesn’t pan out you end up looking like an asshole. I never told my clients what I was doing in case it never materialized, and they never questioned it. They just knew I would get the job done and I always did, which is the difference between me and everyone else in my profession. I’m basically an artist.

Read the full interview here.

Madonna Publicist Liz Rosenberg Leaving Warner Music Group

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Liz Rosenberg, a 39-year veteran of Warner Brothers Records, will leave the label to start her own PR firm at the end of the month, the AP reports.

Rosenberg will bring clients Michael Buble, Cher, and Stevie Nicks to her new venture, called Liz Rosenberg Media, and will still consult to WBR. She will also continue to represent Madonna, as she did when the pop star left Warner Brothers for concert promoter Live Nation in 2007.

“I was given the opportunity to work with the most talented artists in music history. I’m grateful that I will continue to represent some of these artists, in addition to several new artists,” Rosenberg said in a statement.

Full release after the jump.

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