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Posts Tagged ‘Child’s Play Communications’

Spin the Agencies of Record

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  • MWW will serve as PR AOR for Bowlmor Lanes and Golfsmith International. Golfsmith will look to MWW to amplify its upcoming Fathers Day and “Anything for Golf” campaigns in addition to new store openings while the firm will guide general communications for Bowlmor while also creating a spring campaign to highlight the fact that the game equals “America’s Saturday night activity”. (The first half of that equation is “beer+pizza+bowling…”)

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Spin the Agencies of Record

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Edelman’s Zeno Group has signed with Tylenol. Parent company Johnson & Johnson wants to counter a “series of recalls and manufacturing issues” as well as the lawsuits filed in the wake of reports tying Tylenol overdoses to liver failure.

A company spokesman issued a statement to AdAge but did not connect the decision to hire Zeno to the recent string of bad publicity…

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New York’s Child’s Play Communications, which specializes in moms, added web publisher Bundoo to its client roster. The site features tips, tools and Q&As aimed at new and expectant parents, because that stuff never gets easy.

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Roll Call: Ketchum, Cohn & Wolfe, Nielsen Holdings and More

Ketchum Sports & Entertainment, a division of Ketchum, has expanded its leadership team with the hire of Eryn McVerry as a senior vice president. Based in KSE’s New York office, McVerry will play a critical role on some of the firm’s largest accounts, including Gillette and IBM. With a career spanning multiple agencies and a number of Fortune 500 brands, McVerry has more than 13 years of experience in developing multifaceted campaigns across disciplines, with a particular emphasis on sports marketing and marketing to men. McVerry has delivered brand strategy and sports marketing partnership programs for brands that include the U.S. Army, Motorola, Time Warner Cable and Tottenham Hotspur. In her previous role, McVerry was an integral part of Ogilvy & Mather’s work as creative agency of record for NASCAR, spearheading the inter-agency team that launched the largest brand campaign in the sport’s history. (Release)

Cohn & Wolfe has appointed Mischa Dunton as managing director of Cohn & Wolfe San Francisco. Dunton will be responsible for leading the San Francisco office, overseeing the day-to-day operations, employee development, client relations, and business development. She will also serve as senior client counselor for Cohn & Wolfe’s West Coast clients, including three in the agency’s top twenty. Dunton has nearly 20 years of experience in communications and brand management, specifically within the technology, corporate and consumer sectors.  She joins Cohn & Wolfe from APCO Worldwide, where she was deputy managing director and senior vice president. At APCO, Dunton was a founding member of the agency’s San Francisco office, responsible for a range of clients including Red Bull, Gap Inc., PayPal and Sheryl Sandberg’s Lean In organization.  Dunton’s experience includes strategy and programming for market launches, momentum and brand campaigns, M&As, change leadership and issues management. (Release)

Nielsen Holdings N.V. announced that Katie Burke will join Nielsen as its executive vice president of Marketing and Communications, effective Jan. 27. In this role, Burke will have global responsibility for Nielsen’s marketing and communications functions, including internal and external communications, content development, digital marketing, industry relations and events. She will be based in Wilton, Conn. Burke brings nearly 20 years of experience to Nielsen, most recently serving as the global chair of Public Affairs at Edelman. Prior to Edelman, Burke held several major roles in U.S. politics, including director of television news in the White House. She also served as communications director for major U.S. political campaigns, including the Rudy Giuliani Presidential Campaign and Governor Arnold Schwarzenegger’s successful re-election campaign in California. (Release) Read more

Roll Call: RLM Finsbury, Child’s Play Communications, SheKnows, and More

RLM Finsbury announced that award-winning ABC News correspondent Ned Potter has joined the firm as a senior vice president in its New York office. Potter will play a significant role in RLM Finsbury’s growing science and technology practice. Potter served as a science correspondent since 1987 for ABC’s “World News,” and also reported for “Nightline,” “Good Morning America” and the Discovery Channel’s “Discovery News.” He has covered stories ranging from space exploration and medicine to new technology and the Internet. Beginning in 2006, Potter also served as an editor for ABCNews.com, managing a team of reporters covering technology, politics, medicine, business and popular culture while helping the network expand its digital media footprint. (Release)

Stacy Callahan has joined Child’s Play Communications as account supervisor, in the agency’s growing entertainment group. Callahan brings 20 years of public relations experience to Child’s Play, including media placement, event management, strategic planning and creative development. She spent 10 years with Sony Pictures Entertainment, most recently as director, East Coast Field Operations. Edward Pachetti also joined Child’s Play Communications as account supervisor,in the agency’s growing technology group. Pachetti brings more than 16 years of public relations experience to the agency. (Release/Release)

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Spin the Agencies of Record

Expedia has chosen Fleishman-Hillard for PR services in the U.K., Germany, Italy, and France, the Holmes Report says. The firm replaces GolinHarris, FischerAppelt, Edelman, and Hopscotch in those countries, respectively. Work will target consumers with emphasis on social media and SEO, though it will not impact an existing relationship with We Are Social, a London digital firm. F-H has also brought Tom Berry on to lead the London tech practice. Berry was previously on the Bite Communications board.

The Harold Hamm Diabetes Center (HHDC) at The University of Oklahoma has chosen Hill+Knowlton Strategies as its AOR for work on developing global awareness of the institution and its work. The account will span over the course of a number of years and a number of offices, including Dallas, New York, and Washington D.C.

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Spin the Agencies of Record

The state of Kentucky has fired British firm Gosh PR for a campaign that the state’s tourism department called “offensive and stereotyped.” The firm, which was hired in 2008 to promote the state abroad, launched a site that encouraged tourists to play a game called “roadkill bingo” where you count the number of dead animals on the road for points. Also, the site told tourists to visit Hazzard County, the fake place from The Dukes of Hazzard, which, BTW, was located in Georgia. The Kentucky Tourism commissioner, Mike Cooper, called the site “edgy” and commended the firm’s work. He has been fired along with the firm, with the $179,000-per-year contract cancelled. The company has been paid nearly $650,000 for its services over the years.  [via The Daily Mail]

According to the Sacramento Bee, Ogilvy PR is the “tentative winner” of the contract to help California implement federal healthcare reforms. The contract with the California Health Benefit Exchange is worth $900,000 and would last through October 2013. The contract is pending “a five-day protest period” that ends on March 7.

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Spin the Agencies of Record

Your lunchtime spot Café Metro has chosen the Morris + King Company for a PR campaign intended to freshen up the 30-year-old brand. Messaging will focus on customer service, the restaurant’s products, and its philanthropic programs.

Elwiri, the Spanish-language lifestyle mobile phone app, has chosen DIÁLOGO as its AOR. Work will target Hispanic audiences, which are growing in their mobile usage. Elwiri provides video, coupons, news, and other info and offers.

Edelman has created Krispr Communications to handle the Kellogg business that it won last month. The agency had previously been called “K Group.” Kathy Krenger, a former Kellogg marketing exec and current Edelman Chicago GM and deputy EVP, will lead the firm. [via Holmes Report]

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Spin the Agencies of Record

Lil Wayne/Nicki Minaj label Cash Money Records has hired the Susan Magrino Agency for a Grammy party.

BabyBjörn, the Swedish baby products company, has hired Coyne PR for U.S. outreach. Awareness efforts and messaging with target moms through traditional and social media and via the medical community. [via Holmes Report]

LeVar Burton’s RRKidz has chosen Child’s Play Communications to relaunch the Reading Rainbow brand, promote the DVD and streaming options, and launch a variety of products and services including the Rainbow Kidz App.

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Roll Call: APCO, Ruder Finn, The OutCast Agency, and More

James Acheson-Gray has joined APCO Worldwide as MD in London. He was most recently international MD at Grayling. Acheson-Gray steps in for Ed Walsh who is now MD for all of Europe. He has held the London position since 2009.

Paul Yang has been promoted to GM of Ruder Finn Beijing, replacing Leon Liu. Yang has been with the firm for nearly 10 years and served as head of the corporate practice between 2008 and 2011. He’ll report to Elan Shou, MD and SVP of Ruder Finn China. The firm has been building up its China presence in recent months, adding a new head of its arts and culture group, Shou in February, and new fashion clients.

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Roll Call: H+K, Blaze, Widmeyer, and More

Geri Ann Baptista

Geri Ann Baptista has joined Hill + Knowlton Strategies as a VP for Northwest operations. She’ll work across the corporate and tech practices in Seattle and Spokane, WA, reporting to the GM of H+K Strategies Northwest, Christiaan Brown. Baptista joins from Starbucks, where she was senior manager of corp comms in charge of CSR. She also spent 12 years as an attorney.

Matt Kovacs has joined consumer, lifestyle, and hospitality firm Blaze as EVP and GM. He’ll be focusing on new business and agency growth. Kovacs joins from Formula PR where he managed the sports and and entertainment division out of the L.A. office. He worked with Formula for a decade.

Christine Messina-Boyer has joined Widmeyer Communications as VP in the higher education practice group. Messina-Boyer has had a long career with colleges and universities, including as Muhlenberg College, where she was VP of PR, the first woman to hold that post. She’s also an adjunct professor at Lutheran College Consortium Washington Semester Program.

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