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Posts Tagged ‘Chipotle Mexican Grill’

Chipotle Bans Guns at Restaurants After ‘Open Carry’ Demonstration in Texas

1311973338-chipotle-logoRemember when gun enthusiasts celebrated a heavily-armed “Starbucks Appreciation Day” to thank the coffee chain for defaulting to local gun laws (including “open carry” regulations), resulting in the company banning firearms from all of its locations to separate itself from the highly-political kerfuffle?

Well, if being barred from polishing your colt 45 while sipping on a latte at your local Starbucks disappointed you, you’ll be devastated to learn that if you were hoping to brandish an assault rifle while enjoying your next Chipotle burrito, you’ll now officially have to order it to go.

The new policy banning guns from all Chipotle locations comes after participants in an “open carry” demonstration brought guns — including assault rifles — into one of Chipotle’s Texas stores. The spectacle (for some reason) made customers rather uncomfortable, and also launched the fast food chain into the center of a hotly-debated issue — neither of which the company particularly appreciated. Read more

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Chipotle May Need to Unwrap Its Crisis Plan for Unlawful Termination Lawsuit

food with integrity

Chipotle is one of this nation’s most admired brands because of its dedication to natural food, catchy headlines, and eco-responsibility. To wit, you rarely hear about any drama in the house of the fatty (burrito).

Until now…

Meet Natasha Velez, 27, from Manhattan’s Upper East Side. She was a dedicated burrito aficionado until she was fired for allegedly recovering from domestic abuse and had “too many issues outside of work.”

Yeah, that’s the perception police on the white courtesy phone.

Read more

Taco Bell Takes on Chipotle with ‘Cantina’ Rebranding

Let’s be frank—the Taco Bell chain has never been known for the quality of its food. It’s a reliable source for beer-fueled midnight snack runs that your stomach will regret in the morning, but Chipotle has been the recognized leader in “quality” Mexican-style fare for some time. Its “food with integrity” tagline couldn’t be clearer.

Of course, the folks behind the Chihuahua would love to change that equation—and it seems like they’ve had some success with the “Cantina Bell” rebranding project and its celebrity chef spokesperson, Lorena Garcia. The goal of this exercise was clearly to compete with Chipotle Mexican Grill, which is something of a “cult favorite” despite being a big-money national chain once owned by McDonald’s.

Well, it worked–According to the YouGov Brand Index, Taco Bell’s quality perception among consumers rose throughout the summer after it debuted the Cantina brand—and its scores are now closer to those of its nemesis. The success of the Cantina project even inspired venture capitalist David Einhorn to warn investors about buying shares of Chipotle—and the company’s stock value quickly dropped in response.

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Is Chipotle’s Change-Rounding Frugal or Sneaky?

Popular chain Chipotle Mexican Grill, which touts its organic ingredients and claims to follow a rough approximation of fair trade policies (though it was once owned by McDonald’s), found itself in a bit of hot water this week.

The issue? A story first broken by the New Jersey Star-Ledger revealed that the chain has adopted a computer program that rounds customers’ bills up or down to the nickel. Spokespeople claim that the practice helps save time wasted by counting worthless pennies, but some diners are seeing red.

While the literal pennies involved in each transaction don’t amount to much, they do build over time–and the practice may rub against certain rules established by Consumer Affairs that require retailers to be very clear about how much they’re charging and why. Read more