They say communication is the key to every relationship, including the one between employers and employees. If you’ve got a staff, learn 5 ways to strengthen your internal PR strategy, and just watch as your workers become happier, and also more efficient.

Tip No. 2: Build your toolbox

“When we’re not at work, we’re very active on social platforms and interacting across a variety of devices, but then when we get to work, it’s like we’re stuck in time with one-way emails [or] inability to access the intranet from a mobile device,” explained Christopher Hannegan, EVP of employee engagement for Edelman.

So, before you fire off that memo about the company’s plunging stock price, consider how your internal public digests news — is it via the Web, print publications, text messaging? Solutions exist for each, whether building an intranet, developing a PDF newsletter, or allowing employees to sign up for company news text alerts.

Andrea Hackett

Read more in the latest Mediabistro AvantGuild article, 5 Ways to Improve Your Company’s Internal PR. [subscription required]