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Posts Tagged ‘Cint’

Tech Roundup: Executives Fear Video Leaks; Cision Adds Search Tools

-Cision has released Seek or Shout, a new online community for journalists, bloggers, freelancers, and PR and marketing professionals that allows those writing stories to connect with sources and calls attention to those with published content. The Cision Media Database has also introduced new search tools to help filter results, pull media data, and build media lists faster.

-PR Newswire has launched PR Newswire… for bloggers, a resource for bloggers (of course) and other “self-publishers.” The goal is to provide resources and added visibility to the growing number of people publishing on the Web. In addition, PR Newswire will also review five new blogs per week.

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Study: Ask Consumers About A Product and They’ll Probably Buy It

A survey conducted by market research company Cint finds that consumers are more likely to purchase a product if they’ve been asked about it first.

The company surveyed 1,193 people (almost equally split between men and women) around the world and 62 percent said they were more likely to buy an item if the company asked them about it first. More than half, 56 percent, said they would be more loyal to a brand that sought their opinion. As we mentioned up top, Cint is a market research company.

Still, another interesting find — 77 percent of consumers say they think companies are listening to them more now than they did 10 years ago (which could be true if you use BofA and Netflix as examples). And 91 percent said they prefer to conduct market research via Web, smartphone, or SMS.

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