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Posts Tagged ‘Cision’

Visual Social Content: A Set of Tips and Tools

“Every picture tells a story”: now that Rod Stewart song rings especially true. Use of visual social platforms has become so prevalent that it’s even been eclipsing text based social content. At PRSA’s Digital Impact Conference last Thursday in New York, specialists in visual digital content reviewed core concepts related to this trend along with tips for creating story-telling visuals. It might not be as simple as it looks.

Why? “Visuals are processed far faster by the brain than text”, said Heidi Sullivan, Cision’s SVP of digital content. “Stories with visuals are also more compelling”.

Which? Sullivan shared a few quick facts about the most popular social visual platforms:
• In 2012, Pinterest and Instagram were the fastest growing social networks.
• Instagram has more than 90 million monthly active users.
• Pinterest produces almost as much referral traffic as Twitter.
• The average user spends 88% more time on websites that contain videos, (thanks in large part to YouTube).
Vine users post 12 million videos on Twitter every day.
• By 2016, two-thirds of the world’s mobile traffic will be video.

When? Before embarking on a new visual platform, be sure you can provide frequent updates, Sullivan said. “You need mental and emotional energy to maintain social networks. Otherwise, you don’t want a ghost town with no fresh content. You need to keep users’ interest and find the right tone for the community.”

Who? For Pinterest, it’s all about reaching the right target audience and “finding out how your products and services best fit their lifestyles”, Sullivan noted. “This platform represents an opportunity to showcase your brand’s personality. Create pinboards based on a few keywords. It’s also a prime spot to link to related content and run contests”, she added. For other Pinterest tips, click here. (PRNewser searched Pinterest using keywords ‘Wimbledon’ and ‘fashion’, and found the image shown above)

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PitchEngine/Cision Partnership Ends, Both Have New Services To Offer

The partnership between PitchEngine and Cision, which began in 2011, has ended, with PitchEngine announcing plans for what CEO Jason Kintzler says is “a new kind of content distribution and deployment.”

Cision customers no longer have access to PitchEngine’s social media publishing services. However, in the press statement, Kintzler says, “Cision was notified of this change back in December, so there shouldn’t be any surprises”). Instead,Cision made an announcement of its own about changes in its service offerings. Read more

5 Tips for Creating Great Multimedia Press Releases

Today we bring you a guest post via Sheldon Levine. Levine is community manager for Marketwired/Sysomos, an innovative social intelligence company offering global news distribution and reporting services as well as state-of-the-art social media monitoring and analytics powered by Sysomos. Marketwired and Cision recently partnered to allow Cision customers to connect with media, influencers and customers through Marketwired’s distribution channels.

With thousands of news releases being distributed every day, PR pros are constantly looking for opportunities to reach a broader audience and drive more views. Incorporating multimedia is one of the most effective ways to accomplish this goal — especially when some sources credit multimedia embeds for traffic bumps of up to 77%.

Perhaps we can, armed with this knowledge, officially declare text-only press releases as a thing of the past. We know visual storytelling is a critical pillar in any effective communication strategy. Just look at how brands continue to invest in image-driven social networks like Instagram, Pinterest and Tumblr. At Marketwired, we believe this best practice shouldn’t be limited to social media. Creating multimedia –photos, video, audio, or infographics, for starters – is a smart PR tactic. As an added bonus, the fresh content can be shared on blogs or across social channels, thereby spreading a release’s main messages even further.

Whether we’re considering products, food or information, we consume with our eyes. Multimedia often offers the extra “sizzle” journalists and bloggers are looking for in their content, and in some cases such releases become stories in their own right. Here are five tips to make your multimedia press releases “pop”:

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Roll Call: SHIFT Communications, SHADOW PR, Smithsonian Media and More

SHIFT Communications has announced the addition of Victoria Shaw as vice president in its San Francisco office. She joins SHIFT with more than 14 years of communications and marketing experience working with organizations of all sizes — from start-ups through Fortune 500 companies. She will be responsible for building SHIFT’s growing portfolio of B2B and B2C emerging brands. (Release)

SHADOW PR, a full-service fashion, beauty, lifestyle and hospitality publicity agency based in New York City, has announced that Liza Bychkov and Michelle Davidson have been named partners. Bychkov and Davidson, formerly Vice Presidents of the Fashion/Beauty and Hospitality/Lifestyle divisions, respectively, have worked with the agency’s Principals, Brad Zeifman and Lisette Sand-Freedman for nearly a decade and were instrumental in the company’s development and overall success. (Release)

Ricky Lee has been named communications director at Leila Heller Gallery. He had been president/founder at Press Secretariat. (MB)

Lori Erdos has been named business development director of digital at Smithsonian Media. She had been VP of advertising sales at Gannett. (MB)

Ben Schneider has been named leader of the media measurement and analytics team at Edelman Berland, the insights and analytics subsidiary of Edelman. Schneider previously worked as director of strategy and business development at Report International, and in the past he held positions at Dow Jones, Cision and CARMA International. Schneider will report to James Turner, UK Managing Director. (Release)

Tools Round Up: Cision upgrade; SourceBottle comes to North America; and more

Cision has upgraded its Media Database.

SourceBottle, a free resource similar to HARO or ProfNet, has launched in North America. SourceBottle is focused on topics targeted to women, including beauty, business, and parenting.

The Word of Mouth Marketing Association (WOMMA) has introduced a mobile app that provides social marketing news and the organization’s own editorial content.

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Cision Sells Print Monitoring Business to BurrellesLuce

Cision announced today that it has sold its U.S. print monitoring business to fellow media monitoring, data, and analytics company BurrellesLuce. Cision says its print monitoring business has steadily declined in recent years, so the company will instead continue its focus on digital capabilities.

Cision North America CEO Peter Granat told us this morning that print monitoring contributed about eight percent to the total group revenue. “For the last number of years, we have seen double-digit declines in low teens for PR print monitoring business,” he said.

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Cision Says Dow Jones Settlement is Part of a ‘Bigger Issue’

Cision‘s North American CEO Peter Granat says the settlement that the media data and analytics company has reached with Dow Jones & Company is part of a “bigger issue” that impacts other service providers and PR pros.

In a phone call with PRNewser today, Granat says it has started working with licensing bodies here in the U.S. to avoid issues like the one that spurred the Dow Jones case.

Yesterday, Dow Jones announced that it had reached a settlement with Cision for an undisclosed though “significant” sum of money. Dow Jones claimed that Cision had engaged in the “unauthorized reproduction, distribution, and other misuse of news content” from The Wall Street JournalBarron’s, and SmartMoney magazines.

“Rights management and licensing will have to be put in place in a more formal structure,” Granat told us.

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Dow Jones and Cision Reach a Settlement

Lots o’ lawsuits these days.

Dow Jones & Company has reached a settlement with Cision over a copyright infringement claim against the Sweden-based media monitoring, data, and analysis company. The original claim was Dow Jones’ response to what it says was “unauthorized reproduction, distribution, and other misuse of news content” that it publishes. Without going into the details, Dow Jones says Cision paid a “significant amount” to settle the issue.

Cision is not redistributing Dow Jones content anymore, but rather directing users to the Dow Jones sites. The content in question came from The Wall Street Journal, Barron’s, and SmartMoney magazines.

“This settlement is another reminder that only paying customers enjoy full access to Dow Jones’ highly valuable journalism, and anyone who free rides on our content will face serious financial repercussions,” said Dow Jones GC Mark Jackson in a statement. Damn!

The issue has been settled without litigation. We’ve been in touch with Cision for comment.

Tech Roundup: Executives Fear Video Leaks; Cision Adds Search Tools

-Cision has released Seek or Shout, a new online community for journalists, bloggers, freelancers, and PR and marketing professionals that allows those writing stories to connect with sources and calls attention to those with published content. The Cision Media Database has also introduced new search tools to help filter results, pull media data, and build media lists faster.

-PR Newswire has launched PR Newswire… for bloggers, a resource for bloggers (of course) and other “self-publishers.” The goal is to provide resources and added visibility to the growing number of people publishing on the Web. In addition, PR Newswire will also review five new blogs per week.

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Cision Introduces a New Search Tool, Loses European CEO

Cision has introduced the Social Influencer Search, a new keyword search tool that allows users to seek out social media posts and blogs on a specific topic. Information can be further sorted by location, beat, and other categories. Users will also be able to identify the most influential reporters on the keyword topic and gather contact info and background information.

The company also announced that its European CEO, Yann Blandy, is leaving the company at the end of Q2 to become the CEO of Intellecta, a science and technology educational resource company. He’s been with the company for six years. In a statement, the company says it will have a replacement by the time of Blandy’s departure.

Just a couple of weeks ago, it was announced that North American CEO Joe Bernardo was leaving the company.

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