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Posts Tagged ‘Clever Girls Collective’

Batkid Begins Trailer Brings Make-a-Wish Hero to the Big Screen

The tiny hero who launched a million* tweets is headed for the big screen.

In case you missed it (yeah right), #SFBatkid was the hashtag of the fall, scoring a whole hell of a lot of attention for sponsor Make-a-Wish, the city of San Francisco and partner-in-crime social media agency Clever Girls Collective.

Now, as revealed at Comic-Con this weekend, social media superhero Miles Scott will soon hit the big–or at least bigger–screen via Batkid Begins, a “feature-length crowdfunded documentary”; the trailer debuted online yesterday.

It’s quite a cinematic effort from “award-winning filmmaker Dana Nachman (Witch Hunt)”, who has raised “$45,500 of a $100K goal to date” in an ongoing Indiegogo campaign. This looks like another big win for both Miles and Make-a-Wish; does anyone doubt that Nachman will reach her goal?

Also: whoa there, Chris Taylor of Mashable. Don’t dive too deeply into our psyches.

One thing we know for sure: this clip will give you a more positive Monday morning buzz than the new Mockingjay trailer.

*Well, 400K tweets. But still.

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Yes, #SFBatkid Had a Social Media Agency

BZI80zXCMAAyEey.jpg-largeDigiday broke the hearts of some yesterday by revealing that last week’s big “Kumbaya” Batkid moment was indeed a public relations coup. (Wait, who didn’t already know this?)

It’s true that Make-A-Wish, the city of San Francisco (which spent $105K) and the 7-10,000 people who came out to volunteer were largely responsible for the success of the event. But you can thank San Fran/San Diego-based social media agency Clever Girls Collective for the virality of the hashtag and a few other things:

The agency’s president, Stefania Pomponi, said she heard about Make-A-Wish’s Batkid plan through a tiny blurb on a local San Francisco blog and thought it was under-publicized.

Make-A-Wish accepted Clever Girls’ offer to help on the social front, but again it was a group effort:

Other companies pitched in, too. Twitter, for example, helped secure accounts such as @SFWish and, for the bad guy, @PenguinSF for use in the campaign.

Clever Girls Collective also came up with the #SFBatKid hashtag and began seeding it with 6,000 key San Francisco “influencers” and Twitter users.

So no, it wasn’t “spontaneous” at all—but appearance is (almost) everything on social, and this isn’t exactly shocking news.

Anyone want to guess how many people googled Clever Girls Collective in the past 24 hours?

(Photo, again, via Jeff Chiu/AP)