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Posts Tagged ‘clickbait’

The 10 Biggest PR Winners of 2013

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Toast of the town

Yesterday we gave your our list of 2013′s biggest losers, so now it’s time to go positive (in keeping with #4 on this list) with the biggest winners of the past twelve months.

Through some combination of skill, good fortune and great public relations, these ten had a pretty good 2013.

Here’s to the promise of a new year; be sure to let us know who we left out.

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The PRNewser Staff’s Favorite Stories of the Year

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We showed you the best, now click through the rest!

Just kidding. Everyone knows that traffic does not necessarily equal quality, right?

The PRNewser staff wrote more than 2,360 posts for this site in 2013, and some of our personal favorites didn’t quite make the year-end top 26 list. In order to put a little spin on the classic clickbait rankings story, we asked everyone who wrote for us regularly this year to pick three faves that didn’t appear on the top traffic list.

We hope you’ll enjoy our 2013 refresher. Oh, and Happy New Year!

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Our 13 Biggest Stories of 2013

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And you can thank PR for that “scoop” too, buddy

This is the second half of our “26 Biggest Stories of 2013″ countdown, so now’s the time to catch up if you missed the first 13.

These stories were strange, funny and even (gasp) controversial! We hope you enjoy re-reading them—or checking them out for the first time—as much as we enjoyed writing them.

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Top 10 Social Media Wins of 2013

Next round of likes is on us

The next round of “likes” is on us…

We already shared the worst of social media in 2013, so here’s to the best…or at least our own approximation of it.

OBVIOUS DISCLAIMER IS OBVIOUS: Yes, this list is highly subjective and you’re going to see some repetition/glaring omissions. But such is the nature of year-end clickbait, no?

Here, then, are the stories that demonstrated what social media meant to us and our industry in 2013.

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Top 10 Words to Remove from Your Resume in 2014

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The dedicated researchers at LinkedIn published a list of 2013′s top 10 most overused “buzzwords” yesterday after taking a break from playing Grand Theft Auto V to scan a few of their 259 million current users’ profiles.

These aren’t necessarily the words you hear bandied about in all those tedious client meetings; they’re more like a series of terms you should delete from your resume/profile when you update it for the new year. Here are the prime offenders along with our subjective interpretations; the first three were surprisingly consistent throughout the many countries using the English-language version of the service.

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11 Things the Media Does That Piss Off PR

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But you said you liked the pitch!!!

Last week we ran a guest listicle about the top things public relations flacks do that piss off our media contacts. We’ve seen a lot of these lists, and the whole thing sometimes feels like a bit of a one-sided conversation, so in a follow-up post we asked our readers to suggest some points from the other side of the screen. Here, without further ado, are eleven things the media does that really irritate PR.

1. Greeting pitches with total silence:

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We know you have more important things to do, but unless we’re pitching you something as ridiculous as the “woman-proof car” you could at least write a simple “No, not interested.”

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Abercrombie & Fitch Knows What the Fox Says

Nothing says desperation like grabbing the latest, most annoying YouTube sensation and holding on for dear life (not that it’s much of a workout with abs like these).

Well, that was…bizarre. Now that everyone hates Abercrombie & Fitch due to its stated bias against non-models and hijabs, we suppose that providing cheap grist for the clickbait mill is one way to get attention.

Let’ hope it’s not enough, because A&F is quickly running out of people to offend and we’ve taken more than our share of schadenfreude from the decline and fall of Mike Jeffries’ soft-core empire.

Sorry for making you sit through that one.