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Posts Tagged ‘Colgate-Palmolive’

Spin the Agencies of Record

Miami-based Schwartz Media Strategies is expanding its real estate, hospitality and consumer affairs practices with the addition of four new clients.

Schwartz Media Strategies’ work on behalf of these companies will include regional, national and international media relations, targeted marketing initiatives and social media campaigns that engage audiences via digital platforms–all with the goal of raising brand awareness and supporting business growth.

The new clients are:

Global retailer Walmart, one of the most influential companies in Florida with more than 94,000 associates and nearly 300 stores statewide.

Jones Lang LaSalle, a publicly-held international financial and professional services firm specializing in commercial real estate.

The 641-room InterContinental Miami, a property owned by Strategic Hotels & Resorts–the premier luxury hotel for business and leisure travelers in downtown Miami.

Miami-based Pinnacle Housing Group, the nation’s seventh-largest affordable housing developer, which has built more than 6,500 affordable residential units in Florida and the southeast U.S. over the past 15 years. Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

‘Knowledge Partners’ Join Experts on Health Site

ShareCare.com, created by TV’s Dr. Mehmet Oz and Jeff Arnold, founder of WebMD (in partnership with Harpo Studios, HSW International, Sony Pictures Television, and Discovery Communications) is an interactive site that promises to gather “collective wisdom” to help visitors live better. To that end, they’ve brought in medical experts and national nonprofits like AARP and the American Red Cross and companies, a.k.a. “knowledge partners,” like Unilever and Colgate-Palmolive.

Marketers participating on the site are paying between $1 million and $7 million and will have their logos and names attached to their advice. Paul Ewing, a senior director for patient marketing at Pfizer, another “knowledge partner,” told the New York Times that they won’t answer questions around the products the company offers. Still, it sounds like this site will serve as a means for the participating companies to build reputations as wellness experts while telling people to take their advice with a grain of salt.

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