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Posts Tagged ‘Colorado’

Colorado Officials Knew This Day Was Coming: Mile Marker 420

How much good-and-bad-and-who-cares PR can the state of Colorado take?

First, the state legalizes the hippie lettuce. Then, all hijinks, fun and yuks ensues. Followed by a tweet for the ages by my latest BFF Ben & Jerry’s. And now this, from the Colorado Department of Transportation

Dead heads, Phish fans and Coachella followers everywhere are stealing mile marker 420. Like, as fast as CODOT can put them back in the ground. To wit, something completely genius happened to prevent those hipsters with the munchies from thievery. Note the picture:

41999 sign

That’s right. Mile Marker 419.99! If you are ever in the neighborhood, it’s along Interstate 70 just east of Denver.

Colorado DOT? Point. Set. And match!

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Colorado Weed Joke Proves That Ben & Jerry Are Just Hippies

Colorado: Where “Home on the Range” means something completely different.

On January 1, the Centennial State became the nation’s first to legalize marijuana. That means all Deadheads and Widespread Panic fans are putting their homes on the market because Denver suddenly is the place to be, but ice cream major domos Ben and Jerry also decided to do something that should have created big PR issues for their brand.

You think that was a #PRFail or #PRWin? Take a gander at the numbers. More than 10,000 retweets and 6,000 favorites says #winning all day long. And while “half baked” on “phish food,” that day is going to last a long, long time. Now, pass me those stale Cheetos, please.

The State of Colorado Crowdsources Its Own Rebranding Campaign

No one knows what makes a certain place special better than the people who live, work, and play there. Recognizing this simple fact, Colorado Governor John Hickenlooper will tap not just agency professionals for the creation of the state’s new tourism campaign, but local residents as well.

This week Hickenlooper’s government called upon centennial state dwellers to share their ideas, photos, illustrations, etc. about what “makes Colorado, Colorado” via the official website Makingcolorado.gov and the hashtag #makingcolorado. The public will also be able to vote on ideas for a new state identity created by professionals like Made Movement, Sterling Rice Group and Karsh/Hagan.

The promotional video/call for submissions begins, “Colorado has always rocked…but…there’s been a renaissance in the Rockies.” It goes on to ask, “who better to help make the new brand, the new look and feel of the state of Colorado” than the state’s innovative, creative, and passionate residents. “We’re asking you, the people who have made Colorado so much more, to show us what makes Colorado Colorado.” Quite stirring, even to those of us who live on the other side of the country.

We look forward to seeing the outcome of this professional/public partnership, and we can’t help but wonder whether the team will seriously consider all the inevitable weed-themed submissions…

Obama Portrayed As Average Beer-Loving Guy

As the presidential election nears, both campaigns seem to be trying to hammer home the idea that their candidates truly understand the lives and plights of average Americans. While Romney‘s campaign tries to downplay his wealth, Obama (who is currently ahead in the polls) seems to be relying heavily on an old standby of regular-guy-ness — beer.

We recently told you about the president’s foray into home brewing, but now it seems that this historical and popular (not to mention delicious) hobby could potentially make a difference in the swing state of Colorado.

Obama visited Golden, CO this past week. Golden is the home of Coors Brewing Company, where beer is more than just a drink–it’s a culture. In fact, Colorado’s front range has been called the Napa Valley of Beer thanks to a local beer festival, a multitude of brew pubs, and a beer-making-club called “Foam on the Range.” What’s more, Colorado has more members in the American Homebrewers Association than any other state in the union.

And Colorado isn’t the only place home-brewing is popular; while the centennial state may have the highest concentration of members, membership in the American Homebrewers Association jumped 26 percent just last year.

We can see why Obama wants to talk beer and homebrewing in Colorado: It’s one of those “swing states” you hear about so much, and the President certainly would like to call its nine electoral votes his own.

One last note: Were you wondering what might be in Obama’s politically potent presidential home brew? Funny you should ask! Read more