How much good-and-bad-and-who-cares PR can the state of Colorado take?
First, the state legalizes the hippie lettuce. Then, all hijinks, fun and yuks ensues. Followed by a tweet for the ages by my latest BFF Ben & Jerry’s. And now this, from the Colorado Department of Transportation…
Dead heads, Phish fans and Coachella followers everywhere are stealing mile marker 420. Like, as fast as CODOT can put them back in the ground. To wit, something completely genius happened to prevent those hipsters with the munchies from thievery. Note the picture:
That’s right. Mile Marker 419.99! If you are ever in the neighborhood, it’s along Interstate 70 just east of Denver.
Colorado DOT? Point. Set. And match!