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Posts Tagged ‘Comedy Central’

No Joke: ‘The Colbert Report’ Voted ‘Most Informative U.S. News Source’

colbert better than news

Hey national news, you think your ratings are bad now?

I haven’t seen a survey but I would be willing to bet that most journos and PR peeps watch Comedy Central … for news.

Why? How much drive-by shootings, domestic disturbances, child abuse cases, political scandals, and weather reports can one person take in a day? We need some levity so we read blogs with a tinge of snark and watch TV with a bit more.

Thank you Comedy Central for Jon Stewart and Stephen Colbert.

While they joke wonderfully about the world around us, they educate America by giving a no-nonsense approach to what “breaking news” obfuscates on a minute-by-minute basis. And now, there’s proof: Stephen Colbert has been voted the “most informative U.S. news source.”

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Stephen Colbert finds his ‘Report’ in Twitter Trouble

Without question, Stephen Colbert is a juggernaut of political hijinks and online shenanigans. Much like his progenitor, the great Jon Stewart of “The Daily Show” fame on Comedy Central, Colbert has become a political hack (slash) phenom because of his hilarious takes on boring and mundane political issues.

Only now, he is finding there is a wall to some humor and it appears that Colbert may have just ran smack dab into it. In fact, he even took to Twitter to apologize for the now deleted tweet that has gone viral. Twice.

So, what happened? Glad you asked…

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Target Needs to Put Its Legs Together

So, I’m sitting on my couch catching up on DVR recordings. One of my favorites is Comedy Central‘s absolute genius “@midnight.”

Host Chris Hardwick always starts the show with a high-octane “This happened on <insert your social media platform here> today.” And there was this picture.

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What in the red-and-white hell is that geometric gap between her legs? It’s certainly not a Bulls-eye, Target, so care to explain that deformity of this poor woman?

Of course not because they are still working around a certain Yuletide data breach so their PR reps are kinda busy at the moment. However, Target’s cracked photoshop crew were trying to make the waif pictured above even smaller because that always sells bikinis to real women, right? We can only hope that while Target is looking to cut costs while it invest in some heavy-duty, hack-proof security system, that they keep its proofreading group in marketing.

By the looks of that cavernous gap in the picture, someone was asleep on the job — or the edit button.

TV’s Approach to Firing Up Social Fan Base Applies Across Brands

Stephen Colbert Jimmy Fallon“Give fans recognition and shine; that’s not precious to TV, it could apply to any fans out there”, said Tom Chirico, VP digital and social engagement for VH1. He appeared on a Social Media Week New York panel on Tuesday about social fandom, moderated by Lost Remote‘s Natan Edelsburg, along with Don Steele, VP digital marketing and fan engagement for Comedy Central and Tom Fishman, VP of social media for MTV.

“Fandom is different than fans, and it implies a different level of passion than casual fans. Being ‘superfans’ means having a long-term relationship with a show”, said Fishman. Passionate fans aren’t a new phenomenon, as anyone who watched the 50th anniversary of the Beatles‘ arrival in New York noted. Of course now with social media fans have more ways to interact with their favorite shows and performers than meeting their planes at the airport or mobbing their limos.

The panelists shared their conventional and unconventional methods for sparking fans’ interest.

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Starbucks Finally Responds to Comedian’s ‘Dumb Starbucks’ Stunt

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The curtain has been lifted, but the mystery remains—and the coffee is no longer free.

After the Internet pulled a collective WTF this weekend over L.A.’s brand-new “Dumb Starbucks” outlet, comedian Nathan Fielder officially claimed responsibility for the stunt yesterday just in time for the Los Angeles health department to go all “Dealbreaker” on a pop-up more viral than the West 4th Street McDonald’s.

Seems Fielder created the fake outlet for a skit set to appear on the second season of his Comedy Central show Nathan for You, which apparently features the Canadian helping ”struggling small businesses to make it in a competitive market” by giving them the worst possible advice.

He claims it’s all real in the straight-laced video after the jump.

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Axe ‘Showerpooling’ Ads: Shameless and Sexist or Provocative with a Purpose?

Every member of the ad team responsible for promoting Axe grooming products clearly attended class on the day their marketing professors told them that “sex sells.”

Take, for instance, their ad featuring a stampede of half-naked women converging on one lone man (who apparently smells awesome) as the words “spray more, get more” appear on the screen. Not blunt enough for you? How about the shampoo bottle tagline that promises, “the cleaner to you are, the dirtier you get”? All this professional copywriting work sends one very clear message — use Axe, get laid.

Axe’s latest ad campaign, however, ventures into uncharted territory. In this case, the product’s ultimate benefit (sex) lies hidden beneath a very thinly veiled pseudo-PSA about water conservation. “Showerpooling”, as the company calls it, encourages young men to save water by showering with “a like-minded acquaintance or an attractive stranger”. While it’s pretty clear what might appeal to guys about this idea (and we don’t mean the eco-friendly part), Rob Candelino, vice president of marketing for U.S. skin care at Unilever (Axe’s parent company), swears the campaign really is about water conservation. Sort of.

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‘The Daily Show’ Explains Political PR: Lie and Lie Again!

The correspondents at The Daily Show have some…unflattering opinions of the famous “spin doctors” who handle PR for political figures (and spend most of their waking lives trying to put a positive angle on every story or press mention). It would seem that these well-paid professionals also happen to be cynical, dishonest and, well, evil.

We’d like to argue against the mean stereotypes discussed in this clip, but we don’t have any real-world counter-examples handy. Help us out, PR pros: surely spin doctors occasionally take the opportunity to smile at a child or pet a puppy, no?

On a side note, we do enjoy John Oliver’s obvious love of the word “balls.”

RPatz to JStew: I Should’ve Hired A Publicist!

Today in Team Edward news: Actor, vampire and unfortunate cuckold Robert Pattinson hit The Daily Show last night to promote his new movie Cosmopolis (directed by house fave David Cronenberg!), but spent much of the interview trading quips with Stewart as if the two were “just a couple of gals” sharing some secrets (and some not-so-secret ice cream).

Key quote (around 3:00): “My biggest problem in my life is that I’m cheap…and I didn’t hire a publicist.”

Stewart wisely advises RPatz to take care of that problem ASAP. Any volunteers?

Comedy Central Banks on Funny Money

Comedy Central and its comedians, are going mainstream. Anyone with a soul is happy to see good comedians succeed. But Comedy Central could be courting a PR morass by extending its brand beyond its television identity and promoting the network’s touring comedians and shows via a host of PR efforts from in-store celebrity appearances to merchandising T-shirts at Urban Outfitters.

Comedy Central’s brand extension is complicated because comedy fans perceive it as edgy and underground. Jon Stewart often quips about working for a lowly cable network. Comedy Central’s underdog brand identity is part of its appeal, particularly at a time when many feel mainstream culture is dominated by powerful corporations that selfishly wield unfettered influence in business and politics. In many respects, Comedy Central was the anti-corporation, the anti-mainstream, the anti-everything.

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Revolving Door: ‘CBS This Morning,’ Broadcast ratings, ‘Live With Kelly,’ and more

CBS News has named a new line up of producers and a director of production for CBS This Morning.

History Channel, BET, Telemundo, and Comedy Central were all ratings winners in 2011. [via Multichannel News]

Live With Kelly is actually doing better without Regis. It’s up 14 percent among women ages 25 to 54.

The founder of The Los Angeles Times Pressmen’s 20 Year Club Ed Padgett was fired this week for an unexplained reason.

Philadelphia Daily News sportswriter Bill Conlin resigned in anticipation of a Philadelphia Inquirer story containing allegations that Conlin molested four people when they were children. Today there’s a story containing allegations from two more women. The Philly Post jumps to his defense.

Piers Morgan gave testimony in the ongoing phone hacking investigation, stating that the Daily Mirror was not involved and didn’t hack anyone. However, when asked about how he got his hands on a voice message from Heather Mills (the former Mrs. Paul McCartney), his answer contradicts hers.

Click through for more media changes.

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