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Posts Tagged ‘Community’

In Case You’re Wondering Why Your Twitter Feed Has Turned Into the #DarkestTimeline…

childish gambino communityIt was announced today that the NBC comedy Community has been cancelled after five seasons. The #darkesttimeline is a reference to a tagline that ended an episode of the show in season three.

Cast members have taken to Twitter one after another to thank fans and make the announcement about the show. The fans themselves have also added #RIPCommunity and #SixSeasonsAndAMovie to the list of associated hashtags.

Mashable says the show producer, Sony Pictures TV, can try and pitch the show to places like Netflix and Hulu.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

THIS JUST IN: Meet the Real Pancho Claus from the South Pole

THIS JUST IN 2Just when I thought I have seen every holiday, Kwanzaa, Hanukkah, Christmas, Yule, Eid al Fitr, Solstice story out there, comes this one from the South Pole. You know, from the other side of the frozen tracks?

(BTW, with apologies to Megyn Kelly of FOX News and Phil Roberston of “Duck Dynasty” fame celebrating a very White Christmas, did I get everyone there?)

That’s right, kids. According to most families in high society, here is another reason to lock up doors and bar your windows during the holidays … meet Pancho Claus. Oh no, he’s very real. And you will so dig him!

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ABC Campaign Calls on Viewers to Help Save Its Own Show

Here’s an interesting twist on the “low-rated cult favorite on life support” trend: the ABC network has created an ad campaign urging fans of its admired but struggling sitcom Happy Endings to help save the show by…you know, watching it live.

It’s almost like a mirror image of the challenge faced by critics’ favorites 30 Rock and Community, whose stars Tina Fey and Joel McHale accused NBC (in classic passive-aggressive style) of failing to properly promote their shows. In those cases, the actors themselves encouraged fans to voice their support via grassroots social media campaigns.

Of course this isn’t really groundbreaking public relations news, but it’s interesting because we’ve never heard of a network pulling a marketing move like this before — and something tells us that it will become more common as the TV business model changes to keep up with every other form of content distribution. Here’s the spot:

There’s also a hashtag and some funny tweets:

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Twitter Buzz Helps Boost TV Ratings

The biggest PR/marketing story of the week so far involves Coca-Cola‘s surprising announcement that social media “buzz” doesn’t translate to short-term boosts in sales. On the television front, however, research comes to the opposite conclusion: yesterday we learned, via our sister blog Lost Remote, that Nielsen finally released a yearlong study firmly tying Twitter mentions to increased ratings for popular shows.

How does that relationship work? Let’s check out the numbers:

The Twitter effect is least influential on season premieres. an 8.5% increase in buzz (or related tweets by volume) leads to a 1% bounce in viewership among the 18-34 set, while a 14% increase creates the same gains among viewers aged 35-49. For midseason episodes, however, the numbers are more impressive: the amount of buzz required to create a similar 1% ratings bump is almost half the size for episodes airing midway through the season.

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GetGlue’s Fan Base Loves Its Geek TV

A zombie from GetGlue fave "The Walking Dead"

Damn! Why didn’t I check in last night while I was watching that fascinating PBS show Nature: The Radioactive Wolves of Chernobyl?

It has come to the attention of television networks that social media tools like Twitter and GetGlue can really boost a program’s ratings. GetGlue, a New York-based social media site that allows users to check-in and connect in real time while consuming media, has more than one million users and has been a big factor in promotion.

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