TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Consumerist’

STUDY: Interacting With Other Brands Makes Consumers More Loyal

shutterstock_148909514

Now THAT’s a #ThrowbackThursday

Here’s some research that goes against everything you thought you knew about marketing and social media: a paper published in Scientific American this week claims that “flirting increases loyalty” when it comes to brands’ relationships with consumers. Not only that, but interacting with other brands also encourages consumers to spend more money on their favorites.

That’s quite a conclusion, sir. Please do explain.

Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

Sochi Pre-Games Are an Olympic-Sized #PRFail

Yesterday our own Shawn Paul Wood asked whether the Sochi Winter Games should win a medal for “Worst Olympics PR ever”, and this morning NPR’s Brian Lehrer asked whether the city is even ready for the 2014 games.

Now we have answers: “probably” and “hell, no.”

The journalists have just begun to arrive to cover the games, and their horror stories (with pictures) are already viral, so we’ll share some:

So…stick to the important stuff.

Read more

Snapchat CEO Performs Some So-So Damage Control

Snapchat CEO Evan Spiegel may not care for “controversial” questions, but when faced with an unavoidable problem he had no choice but to go on damage control duty. We’re not quite sure whether this quick Today clip effectively addresses the “millions of usernames and partial phone numbers published” scandal, though…

He basically just said “This happens to everybody. Sorry. We’re working with law enforcement”, and he didn’t offer anything resembling an apology.

That’s not all.

Read more

Comcast Would Give Better Customer Service If You’d Just Stop Calling So Often

Bates-Comcast-Center-Blue-Sky

Today’s Consumerist notes that Comcast, the biggest media communications company in the world, consistently ranks as one of the most-hated brands in the U.S. because of its notoriously bad customer service.

In an interview with Marketplace, company CEO Brian Roberts says that this wouldn’t be such a problem if the company weren’t so darn successful.

The big question from Kai Ryssdal comes around the three minute mark on this audio clip:

Read more

Diet Coke Has Taylor Swift and Pepsi Has ‘a Pleasing Aroma’

pepsi01

Two things we learned from Pepsi‘s latest Adventure in Marketing: there is a Scent Marketing Institute and the number two soft drink company just patented a “delivery system” technology designed to “[cause] a favorable aroma” as soon as you open each bottle. The purpose of this brilliant invention is to, you know, counter all the artificial chemical smells of the packaging and the terrible product inside.

Looks like the smell will come from some sort of chemical combo contained in a small gelatin capsule on the inner side of the cap. Remember that gelatin is made of cows, puppies and sunbeams, which means Pepsi will no longer be animal-free. That’s a PR problem waiting to happen, but at least the moo moos aren’t genetically modified!

This might beat Diet Coke‘s skinny Taylor Swift can for sheer ridiculousness. But is it dumber than the new “conforms to your hand” bottle? You be the judge.

Hat tip to Consumerist.

PR Win: Red Robin Encourages ‘Unbridled Acts’ of Kindness

Red Robin Gourmet BurgersToday in It’s the Small Things News, the manager of a North Carolina branch of burger chain Red Robin scored a big PR win just by being nice to a pregnant customer (and saving her a few bucks in the process).

The story: a man visited the restaurant with his (very) pregnant wife and their young son. As he explained to Consumerist, the  manager saw his family come in and stopped by to chat before their meal arrived; he was “extremely friendly and jokingly asked [the] wife if this was her last meal before heading to the hospital” before comping her entire meal and adding the message “MOM 2 BEE GOOD LUC” to the receipt.

Hearts were warmed all around.

A couple of caveats: We understand that any lower-level employee at a comparable restaurant who pulled a move like this would probably find him or herself filing for unemployment right about now. And of course that $11.50 discount comes right out of Red Robin’s budget. Still, we can’t overstate the PR value of “being a nice guy”. Customer loyalty is worth more than a few extra bucks, right?

In a follow-up post, the manager explains that he didn’t do it for the media attention:

Read more