Culinary treats were on full display on Wednesday evening when PRSA NY held their holiday event at the Food Network in one of their kitchen studios. Although Iron Chef America’s “Battle Fruitcake” episode aired this past week, the show’s kitchen stadium set was temporarily down for the season.
The Food Network, launched nearly twenty years ago, was a pioneer in featuring food as entertainment on TV and highlighting celebrity chefs. Last year their Cooking Channel launched to appeal to more serious food lovers. Overall their TV audience numbers over one hundred million U.S. households. Since it’s the more established brand, the Food Network is more active in social media. Over two million fans like their Facebook page and over eight hundred thousand follow them on Twitter.
We spoke briefly to Irika Slavin, VP of communications and public relations, about her experience working at the network for the past year.