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Posts Tagged ‘Cooking Light’

Pinterest and Punchfork: A Food PR Dream Team

Pinterest recipesLast week brought news of the first acquisition for Pinterest, the newest big player in the social media/promotion game. The company’s first get is a recipe bookmarking site called Punchfork (haha), and we feel like the two might just be a perfect pair.

We’ve all noted how Pinterest provided new life to visually-oriented lifestyle magazines like Martha Stewart Living, Cooking Light and Real Simple. What do these titles have in common? Recipes–lots of ‘em, presented in impeccable style.

According to Wired, Punchfork made a name for itself by “pull[ing] recipes from popular food blogs”, organizing them in a Pinterest-inspired layout and allowing users to search by item and filter by factors like ingredients or dietary needs.

The Punchfork site will soon shut down; its founder and CEO has already moved to Pinterest and will devote his future time to ensuring that the pin site remains the king of online recipes.

Our take? This acquisition reinforces the fact that any and every food-related property–be it a cooking site like Serious Eats, a major magazine like Southern Living or a top restaurant/chef that occasionally shares recipes–needs to get on Pinterest, pronto. In fact, we feel confident in saying that even the finest restaurants could benefit from sharing some simple how-tos with the public.

In other words, PR pros with food industry clients should take note. Oh, and while we’re on the topic, here are our 12 Pinterest Tips from Magazine Pros.

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Print Mags Are Back on Top…of Pinterest

So...heavy...You may have heard the news that the public’s long, sordid love affair with print magazines — those prime drivers of the recycling/waste management industry — has come to an end. And yet, scruffy upstarts like Martha Stewart Living, Real Simple and Better Homes and Gardens seem to have gained a new lease on life by way of a fancy new social media site called Pinterest. Sound familiar?

Let’s review the numbers: Social media analytics experts ZoomSphere tell us that print mags occupy at least 15 of the top 50 spots in the fast-growing Pinterest brand hierarchy, with Real Simple currently sitting pretty at number 3. How do they do it? Visualization. These magazines’ art directors know the game and play it well; anyone who has ever read a Real Simple recipe on an iPad can confirm that it’s a lovely, eminently shareable thing.

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Revolving Door: Univision, ‘GQ,’ HuffPo, and More

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:

Cindy Hatcher has been named senior editor at Cooking Light. She had been associate editor there. (mb)

Alberto Mier y Teran has been named vice president and Los Angeles general manager at Univision. He had been vice president and general manager at Entravision‘s KBNT Univision 17 and KDTF TeleFutura 36. (release)

Donovan Hohn has been named features editor at GQ. He had been senior editor at Harper’s. (WWD)

Maura Egan has been named deputy entertainment and culture editor at Huffington Post. She had been travel editor at T: The New York Times Style Magazine. (WWD)

Kim Voet has been named news director at WDIV in Detroit. She had been assistant news director there. (TVSpy)

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