TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘cool ad campaigns’

Brazilian Retailer Uses Robbery Footage in Ad Campaign

File this one under “Making the most of an awful experience”: thieves broke into Brazilian menswear retailer Reserva in December and made off with approximately $20,000 in merchandise, leaving the store in a bind right before the crucial Christmas season.

But Reserva’s manager chose an interesting way to ensure that he has the last laugh: he created an ad campaign based on security camera footage of the robbery in action. It’s certainly memorable–and as he puts it, “They stole my clothes and we stole their image.”

The spot reminds viewers that they “don’t need to break the store window” to check out the latest sale but that they should still hurry up, because “there are people doing crazy things for Reserva.”

A quick glance at the brand’s site reveals a young, American Apparel-like sensibility–so we think the company’s target audience will eat this campaign up. We appreciate the heavy metal soundtrack and the decision to highlight each class of inventory (jeans, shorts, etc.) as the robbers make off with it.

Slow clap.

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Jack Link’s Beef Jerky Campaign Is Kinda Cool

Today in Strange Ad Ideas That Turn Out to Be Surprisingly Cool: Beef jerky makers Jack Link’s have capitalized on the nation’s political fervor with a new pun-filled campaign starring “Barack Obameat” and “Meat Romney,” two candidates represented by mosaics made entirely of beef jerky bits.

You may think that these two “meathead” politicians are nothing but a couple of “jerks,” but you’ll quickly forget your partisan “beefs” while watching this short time-lapse making-of video (see, we can do it too!):

As art school veterans, we have to say we’re impressed by mosaic artist Jason Mecier‘s ability to distinguish between the surprisingly wide variety color tones that make up these pieces of dried meat–and his skill in recreating the candidates’ photos with stunning accuracy. As writers, we just love the puns.

But we’re still not going to eat any beef jerky. Sorry guys.