In yet another example of “All the News That’s Fit to Print”, The New York Times ran a somewhat unexpected story yesterday on the trials and tribulations of running a successful college bar in the social media age. According to the Times, bar owners in the party-friendly college town of Ithaca, New York recently got desperate enough to hold a joint strategy session: How could they get more college students to frequent their dives?
We always felt like social media was perfect for nightlife promotion purposes. Turns out that foursquare and other networking tools have made the young folk pickier when it comes to drinking and socializing. They also seem to have become more frugal with their pocket change—or at least more interested in efficiency when it comes to alcohol consumption. One subject in the article explains that “I drink liquor because it takes too long to drink beer.”
OK then! Social media has also made the process of organizing house parties easier, so students no longer have to trek to the local watering hole to meet their peers—and they don’t have to pay bar prices for drinks or worry about carrying fake IDs either. On any given night, they can immediately find out where the parties are and get a fairly good idea of who is in attendance.
We see how this might be a problem. So how have business owners responded?