Platinum Studios, which owns a number of comic book characters used in movies, merchandising, and other entertainment ventures, has chosen B|W|R Public Relations to promote the company and its projects. They’ve already scored a media hit on Fox News for Cowboys & Aliens, which started as a Platinum Studios comic.
New Mexico’s state tourism department has decided to search for new advertising and PR agencies. According to the AP, the state’s Tourism Secretary Monique Jacobson has confirmed that they will sever ties with M&C Saatchi in L.A. (advertising) and Development Counsellors International (PR) based in New York and issue RFPs next week. The PR account will be worth $120,000 per year. The goal is for the state to move into the top three on the list of places to visit in the nation, Jacobson said.