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Posts Tagged ‘Crisis Communications’

What We Should All Learn From Edelman’s Commitment to Become Its Own Client

Edelman ReputationEdelman PR has been in a bad way lately — not for their client outreach efforts but for what they have done to themselves.

First, the global independent juggernaut caused a small kerfuffle by taking a stance against all those pesky “climate change skeptics.” Given their ardent statements of commitment to the cause, this didn’t go over too well.

Then, the agency thought that using Robin William’s unfortunate death to start a conversation about effective pitching would be a good idea. Many disagreed and they apologized, but no one really listened.

Now, Edelman will start to consider itself as a client. Question from the rest of us: What took so long? 

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Walmart’s #PRFail Recognition May Win the Retailer $3 Billion

Aisles of a Grocery StoreIn the wild and wacky world of corporate PR, it seems the larger the brand, the more difficult it becomes to acknowledge mistakes. The more transparent a brand is, the more vulnerable it becomes.

That may explain what takes place in Bentonville, Ark. (the corporate home of Walmart) on a daily basis. Until recently, the brand has seemed only proactive about growth and global domination.

And then, a story in Time came out last April that read: “Walmart has cut employee hours so deeply that it doesn’t have enough associates on hand to get stuff from back-of-the-store staging areas to the shelves.”

That caused Walmart to do something differently — respond. Sure, it’s more than a year later, but they’re new at this thing. Let’s cut them a break.

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Comcast ‘Provides’ What May Be The Worst Service Call Ever

comcast

There is no secret, no hidden truth, no mystery on this planet that refutes the abysmal customer service that call centers at cable companies provide. It’s like they all hire from the same discount store that shuttles HR rejects from the hotel.

The proposed Comcast and Time Warner merger? That’s a utopia of pleasantry just waiting for America (and one of those brands may vanish this year).  You would think the powers-that-don’t at Comcast would appreciate public perception.

Not when gems like this call to cancel service, which should serve as a crisis communications starter kit. (Oh, please take time to listen to these 10 minutes of bliss.)

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The 11 ‘Worst Places to Work in America’

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It seems to be par for the course: gossip around the water cooler, gripe about the company brown-noser, plot an intricate plan to call in sick and go to the movies (or an interview) instead.

This is life at work for most of America.

Hearing that would make most people sad. Reading that could cause a rash of hopelessness. However, fret not: all is not bleak. For those who wonder if it could be worse, there’s always 24/7 Wall St.’s annual list of The Worst Places to Work in America.

At least you don’t work at any of these places.  Read more

Where’s the Beef? Whole Foods Has 4,000 Pounds of Meat Recalled for Mad Cow

mad-cow

Moo, damnit!

America is going healthy, which is why stores like Whole Foods Market are so popular these days. I shop there for most of my produce and dead animals (shout out to PETA), but some unfortunate news may cause loyal shoppers like me to reconsider those options for a while.

According to the Los Angeles Times, by way of the U.S. Department of Agriculture, there has been a massive two-ton beef recall over fears of possible contamination with substances that could lead to bovine spongiform encephalopathy.

That’s “Mad Cow,” which equals two more words: Crisis communicationsRead more

Hooters Jokes About Rape on Its Facebook Page

Hooters-Culture

Yeah. Hold that thought, kid.

I know. I know. Fellas, you all go here for the wings. Okay, now that we have that sage excuse out of the way to clear your conscience, something terribly serious happened at the home of the owl that has most of its female servers wondering, “WTH?” (‘H’ being for ‘Hooters.’)

Despite what is said on CBS’ “Undercover Boss,” many people do believe the women in this fine establishment are being exploited. However, if they want that cash, maybe the servers don’t mind so much: they can almost ignore the handsy drunk dude in the corner while shunning the douchey guy whose wedding ring is clearly in his pocket.

However, when you joke about rape, stuff gets real.

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Purina in Legal Catfight with Blue Buffalo over False Advertising

cats fighting

I Can Haz Your Mama! 

In today’s litigious society, advertising and messaging has to be triple-approved and double-verified before it goes public. Otherwise, your agency will get sued.

As noted on Purina’s website, a press release notes that the Blue Buffalo Company tried to tell America that Purina’s food contain animal by-products, corn and other items that its advertising specifically says the company forbids, as noted in FOX Business.

Understanding this is a pimp-slap attack on reputation, Purina took umbrage with this note and told the nation they were throwing down in federal court. Yes, via press release. Yes, this really happened.

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L.A. Clippers Owner Donald Sterling Doesn’t Like Basketball or Black People

donald sterling

Hey Donald, Clip this!

ICYMI over the weekend, Donald Sterling is still the worst NBA team owner in the entire league. However, the reasons behind that conclusion got much more personal as he has discovered a way to offend 100 percent of the teams, coaches, and fans with one fatal wag of his malevolent tongue.

Essentially, Captain Cretin here is dating a woman of mixed descent who obviously adores his beautiful mind (wink wink), and he isn’t keen on the idea of her bringing some friends to his team’s games or posing in pictures with other well-known NBA legends.

And yes, he was very specific about the kind of friends he doesn’t like.

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5 Things: The Best PRNewser Listicle Posts of Q1

five-thingsICYMI: We have been having some fun with listicles. You know? The posts that begin with “5 Things…

They get your attention, and for good reason because we try to inundate those posts with information you can use on a daily basis. Thanks to our awesome readers of PR Newser, our “5 Things” lists will continue for at least another quarter. While you have been a vital part of our extended bloggerific family for years, we thought it may be of use to offer the five best “5 things” posts of the first quarter. Based on comments, traffic, interest, and overall journalistic (slash) PR value, here they are for your amusement and edumication.

So, away we go…

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Chipotle May Need to Unwrap Its Crisis Plan for Unlawful Termination Lawsuit

food with integrity

Chipotle is one of this nation’s most admired brands because of its dedication to natural food, catchy headlines, and eco-responsibility. To wit, you rarely hear about any drama in the house of the fatty (burrito).

Until now…

Meet Natasha Velez, 27, from Manhattan’s Upper East Side. She was a dedicated burrito aficionado until she was fired for allegedly recovering from domestic abuse and had “too many issues outside of work.”

Yeah, that’s the perception police on the white courtesy phone.

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