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Posts Tagged ‘Crisis Communications’

Was Spirit Airlines ‘State of Hate’ Report Really a #PRWin?

Break-Spirit-Airlines-2Few things in this world are universal.

There are some exceptions: gravity makes things fall-down-and-go-boom, holding your breath past turning purple isn’t smart, and eating every once in a while is good for the body.

Also: flying on Spirit Airlines sucks out loud.

Sure, the initial flight charges are nice, but once you get nickel-dimed, you may as well be flying first class on a private jet. So, if you were the PR person for this airline of piss and vinegar evocation, what would you do?

Embrace the hate? They did that, and it worked.

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Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Home Depot Needs Reputation Cleanup in Aisle 1

Home-Depot-Security-BreachBREAKING NEWS (seriously): Home Depot’s image problems just got a lot worse. More than 53 million emails were stolen as a result of hackers purchasing credentials stolen from a third-party vendor, according to Krebs on Security.

Someone, somewhere at the great orange temple of home repair did something to piss off Anonymous. You may remember in September the massive data breach Home Depot experienced when ne’er-do-wells harvested information from 56 million credit and debit cards in the United States and Canada. And now this?!

Wait until you here more about where the hackers found this information…

(Image: omacomp.com)

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Avengers 2: Age of Ultron Trailer Leaks; Marvel Embraces Crisis

ultron avengers

Hell hath no fury like a Comic Con nerd bent on finding a trailer and leaking it.

This has consistently been the plight of Stan Lee and Marvel Studios — how to protect the brand from making a movie public before the marketing campaign is ready. Granted, it’s only a week early, but is nothing sacred, people?!

Marvel Studios was forced to release the official trailer (in all of its glorious HD viewing pleasure) thanks to some troll out there with too much time on his hands who somehow posted the video. Many companies would have flipped out, but it takes a superhero to embrace a crisis…fittingly, Marvel did just thatRead more

Newly Minted ‘Ebola Czar’ Conspicuously Absent from Ebola Strategy Meeting

ron klein

ICYMI: America is freaking completely out over three isolated cases of Ebola with a strand of connection to warrant a skosh of hysteria (and some PR fees for managing crisis communications).

To help deal with a situation that is less than a month old, President Obama felt pressured empowered to appoint an “Ebola Czar” who will help guide the federal response while working hand-in-hand with the CDC.

Enter into the fray Ron Klain, formerly known as Chief of Staff for Veeps Biden and Gore. Klain, who will reportedly answer to both White House homeland security adviser Lisa Monaco and National Security Adviser Susan Rice, is supposed to be the go-to source for all things Ebola.

Yet reports held that Klain did not attend a White House meeting Friday discussing the federal response to the domestic threat. And when it came time for the first strategy meeting, Klain was nowhere to be found. No word yet from any of his bosses…yet.

Chin up, America.

UPDATE: Sears Apologizes for Third Party Connecting Them with Third Reich

Sears-SorryYesterday, we brought you the distressing story of Sears and Amazon trying to serve the niche (and morose) market of Goths and Emos.

Why? Who knows, but there it is — a business plan to reach the supercilious and splenetic kids down the hall…swallowing razor blades and considering hematolagnia.

In short, they were selling Swastika rings not because of the whole Nazi thing but because it’s trendy. In less than 12 hours, Sears proved that it is still a retailer for the common man while Amazon proves it is…not. One communicated directly with the media, while the other chose to ignore headlines (and customer complaints).

By understanding its own crisis communications plan, Sears proved that it really does have everything.

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Amazon, Sears Sell Swastika Rings as ‘Punk Rock Fashion’

searsswastika

Sears has been knocked down many times and, as the retail world turns, the company has been searching for ways to get in front of its competitors again. In another effort to stand out, it recently decided to sell some “punk rock fashion” to the coveted Goth/Emo demographic because of “upward mobility.”

Sears doesn’t have an “all black” clothing section, so there had to be another way. Inspiration apparently hit the buyers in the room, who recognized that a certain fashion icon named Adolf Hitler wasn’t getting enough exposure.

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CDC: Dallas Nurse Contracts Ebola Due to ‘Inadvertent Breach of Protocol’

Dr. Mark Lester

This past weekend in the Dallas/Fort Worth region was supposed to be all about the Texas/Oklahoma game at the U.S. mecca of fried food: the State Fair of Texas. We had great weather, but something was looming…and it wasn’t good.

North Texas has been a little hysterical lately given the goings-on of the past couple of weeks. A man named Thomas Eric Duncan left Liberia, came to Dallas, and brought with him the first confirmed U.S. case of Ebola. Regretfully, he lost that fight, but not before the hospital caring for him entered an ongoing PR battle.

Now, one of the nurses who did the caring has contracted the disease. And the hospital may have a case of the PR yips.

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British Retailer Posts Internal ‘Sell More’ Message on Window

sainsbury

Every employee receives the occasional rah-rah message from the boss: “Do better, act better, sell better,” et cetera. Everyone knows this happens, but they don’t really don’t want to be reminded of it — especially if they’re customers of said business.

Enter UK retailer Sainsbury’s, which posted one of those messages about making customers spend more than they want…outside its own establishment.

Before you ask: of course Twitter noticed. 

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Does Social Media Make Crisis Communications More Difficult to Manage?

Crisis-magnifiedMuch like the Internet changed the way people read the news, social media drastically altered the way PR pros develop our strategies.

Every aspect of media relations, public affairs, and client outreach has been influenced because every person has a voice on whatever online network he/she chooses. However, the one area in which most of us are just beginning to understand social’s influence is crisis communications.

All crisis communications plans are being rectified, teams are being reconstructed, and ideas are being changed because the information vacuum of social media can suck a little if you don’t prepare accordingly.

The question is: When it comes to social media and crisis communications, is “preparation” even possible? An answer may be in a story involving a canine hater and former CEO of Centerplate named Desmond HagueRead more

What We Should All Learn From Edelman’s Commitment to Become Its Own Client

Edelman ReputationEdelman PR has been in a bad way lately — not for their client outreach efforts but for what they have done to themselves.

First, the global independent juggernaut caused a small kerfuffle by taking a stance against all those pesky “climate change skeptics.” Given their ardent statements of commitment to the cause, this didn’t go over too well.

Then, the agency thought that using Robin William’s unfortunate death to start a conversation about effective pitching would be a good idea. Many disagreed and they apologized, but no one really listened.

Now, Edelman will start to consider itself as a client. Question from the rest of us: What took so long? 

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