Despite a launch that the AP calls “rather quiet” Oprah‘s new OWN cable network launched this weekend with an average of one million viewers on its first two nights, the New York Post reports. While that’s a much smaller audience than the one Oprah normally enjoys during her daytime talk show, it may be part of the plan.
“The strategy seemed that of a soft opening, aimed at whetting viewers’ appetites so they regularly come back and sample the network’s expanding menu of new shows as they roll out,” says an AP story.
Among all of Oprah Winfrey’s triumphs, those with a long memory will recall a few flops, such as her ABC program The Big Give. After the jump, an MSNBC segment analyzes the power of the Oprah brand and what she stands to lose if the network doesn’t live up to the high standard that has been set for it. The clip says she’s “one of the most influential tastemakers in the world” while also quoting analysts who say her “entire brand is on the line.”
Still, the safe bet is on OWN’s success.