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Posts Tagged ‘Dana Perino’

Dana Perino: HuffPo and Other New Media the Filling Void

Beet.TV publisher Andy Plesser grabbed an interview with former White House Press Secretary Dana Perino to talk new media yesterday, and find out how a firm like her new employer Burson-Marteller can get ahead of, and “stamp out” bad news cycles before they happen through good council and having talented teams at the ready.

Perino gives a lot of credit to the blogosphere for their support and symbiotic relationship with the mainstream media in such big cycles as the nomination of Sonia Sotomayor to the Supreme Court. And, she stated that HuffingtonPost is “rebuilding its reputation and doing a pretty good job.”

Related: Former White House Press Secretary Dana Perino Joins Burson-Marsteller

Dana Perino Joins Fox News

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Former White House Press Secretary Dana Perino has another title to add to her resume, the Huffington Post first reported on Friday: Fox News contributor.

Perino joined Burson-Marsteller as chief issues counselor in April. Also joining Fox News: former CNN and MSNBC host Tucker Carlson. TVNewser has more. No word yet on any specific programs on which Perino may appear.

Former White House Press Secretary Dana Perino Joins Burson-Marsteller

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Breaking: Former White House Press Secretary Dana Perino has joined Burson-Marsteller as “Chief Issues Counselor” for the U.S. Perino held the post of White House Press Secretary under President George W. Bush from 2007- 2009. She will report to B-M Global Executive Vice President Josh Gottheimer as part of the firm’s Issues and Crisis Group.

“Dana is the latest addition to an already deep bipartisan bench of former presidential advisers…She has performed one of the most demanding jobs in Washington. We know the skills and judgment she honed in her time at the White House will serve our clients well,” said B-M CEO Mark Penn in a statement.

It looks like Burson gave The Wall Street Journal the exclusive, and an interview with Penn. The story “Bush Aide Perino to Join Firm Led by Clinton Adviser” by John D. McKinnon appeared on WSJ.com about one hour before PRNewser received the official release from a B-M spokesperson.

McKinnon reports that Perino, “likely will focus on communications strategies for clients in the looming Washington policy debates over issues such as energy, climate change and health care. She may also develop business among newer defense and technology firms.”

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