Prior to Lippe, Binkowski was SVP of word of mouth marketing at Mannning, Selvage & Lee (now MSLGROUP). He was at MS&L for over six years in various positions.
Audrey Binkowski is a known lifestyle and mommy blogger, copywriter and social media strategist for brands including Schick and Ghiradelli.
David wrote the rules for ethical conduct for working with bloggers and the now-approved FTC guidelines for the Word of Mouth Marketing Association (WOMMA). He was later elected to WOMMA’s board of directors.
The duo are working with several experienced freelancers for the Large work, and signed their first client within 24 hours of making the announcement.