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Posts Tagged ‘David Binkowski’

Binkowskis Launch Digital Marketing Firm

David Binkowski, former EVP of digital marketing at Lippe Taylor is joining his wife Audrey in officially launching and expanding their firm together, Large Media.

Prior to Lippe, Binkowski was SVP of word of mouth marketing at Mannning, Selvage & Lee (now MSLGROUP).  He was at MS&L for over six years in various positions.

Audrey Binkowski is a known lifestyle and mommy blogger, copywriter and social media strategist for brands including Schick and Ghiradelli.

David wrote the rules for ethical conduct for working with bloggers and the now-approved FTC guidelines for the Word of Mouth Marketing Association (WOMMA). He was later elected to WOMMA’s board of directors.

The duo are working with several experienced freelancers for the Large work, and signed their first client within 24 hours of making the announcement.

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David Binkowski Joins Lippe Taylor As EVP, Digital Marketing

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David Binkowski has joined agency Lippe Taylor as executive vice president, digital marketing. Binkowski had been with Publicis-owned Manning, Selvage and Lee for six and a half years, most recently as SVP, word of mouth marketing. He joins fellow Publicis alum Jim Joseph, who joined the firm as president in 2009.

“I wanted to go somewhere smaller, more independent,” Binkowski told PRNewser in a phone interview today. “There is a big shift taking place. Small agencies are replacing a lot of what the big agencies are doing,” he said. Binkowksi is also on the board of directors for the Word of Mouth Marketing Association (WOMMA).

He announced he would be leaving MS&L in a blog post last week, but didn’t give any other details at the time.

Five Types of Agencies Brands Should Avoid

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The following is a guest post from David Binkowski, SVP, Word of Mouth Marketing at Publicis-owned Manning, Selvage & Lee. It originally appeared on Shamable.com and is re-published here with his permission.

In this post Binkowski focuses on the relationship between a brand and their agency. In particular, he says, “there seem to be a few tried and true ways of weeding out those who’ll constantly disappoint or, at the very least, annoy the hell out of you.”

Here are the five types of agencies Binkowski says brands should look out for when looking to hire someone new.

Agency Type #1: The Flag Planters

Unfortunately agency life isn’t like Ricky Bobby’s “Talledega Nights.” Just because you’re first doesn’t mean you’re also not last. Claiming to be the first to do anything without measurable evidence that it matters is like saying you were the first to punch yourself in the face: it’s great for parties but not really a solid proof point as to why I should hire you.

This also means that the agency’s going to try and sell you on buying a punch in the face, which, even on paper is a bad idea. The solution? Demand proof that their innovation actually works instead of buying in on the hype.

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FTC to Bloggers: Disclose Payments or Face $11k Fine

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Bloggers: have you accepted a product freebie from a brand? Are you sending out “sponsored tweets” as part of a promotion? PR and marketing pros: are you working on a “word of mouth” campaign of your own? If so, you’ll want to read carefully updates announced today by the FTC to its Guides Concerning the Use of Endorsements and Testimonials in Advertising. The key takeaway, highlighted by Mashable’s Adam Ostrow: “bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.” And what happens if you fail to disclose? A fine of up to $11,000.

Former mediabistro.com editor-in-chief and current contributing writer and columnist at Fortune magazine Elizabeth Spiers thinks the new rules would ruffle feathers if applied to “actual journalists.” If this were enforced with them, “I know a lot of people who’d be out of a job and/or deeply in debt to the FTC. At lifestyle magazines in particular, freebies are often the norm, not the exception. (I don’t think that’s the way it should be, but that’s the way it is.),” she said.

It’s going to be hard to police, said CNET’s Caroline McCarthy. “There are a lot of bloggers out there, not to mention a lot of different kinds of bloggers, and a lot of marketers.”

The news comes on the heels of IZEAFest, the annual conference of IZEA, a company which dubs itself as “the world leader in sponsored conversations.” David Binkowski, SVP, Word of Mouth Marketing at Manning, Selvage & Lee was a speaker at last week’s IZEAFest. In a PRNewser interview from this past June that addressed the topic, he said he personally doesn’t work for IZEA, and that at MS&L, “we do not pay for blog posts unless the bloggers have been hired to write on behalf of a client’s blog. Our firm’s roots are in earned media and the online extension of our practice is no different.”

UPDATE: Jeremiah Owyang, formerly of Forrester Reserach and now a partner at the Altimeter Group told us that he thinks “it’s a great idea that the FTC mandated this, the questions is where do the lines start and stop?” It’s really hard to tell, he said, citing examples such as, “I sure like Pepsi, Disclosure: I received a free bumper sticker at SXSW two years ago in Austin that I threw away.” That brings up the whole world of celebrity swag, prevalent at many conferences, award shows and events. We asked Jeremiah if this will be like a speed limit law of 65 m.p.h. where you really only have to be worried about getting pulled over if you’re doing 90, to which he said, “I think the community will police itself. The community will call people out, not necessarily the FTC.” See Jeremiah’s post, “A Running List of Sponsored Conversations.”

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Bloggers and Marketers Closely Watching Proposed FTC Guidelines

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[Image: Adweek]

PR, marketing and advertising professionals are watching closely new proposed guidelines from the FTC that would make both companies and bloggers liable for any “false claims,” or if the blogger failed to disclose the nature of the relationship with a company or agency behind a post. The FTC has caught on to the fact that many bloggers are being paid – either in free products/services or cash – to plug those products or services on their site.

Edelman Chicago’s senior VP for consumer brands and social media, Danielle Wiley recently spoke with Advertising Age about this topic, among others. When it comes to paying bloggers, Wiley stated, “We’ve reached out to them [bloggers] with a product, and asked them to review it; they’ve come back to us and offered to do a positive review in return for pay. We don’t do that. We said no.”

That’s not stopping several high profile bloggers from attending and speaking at the upcoming IZEAFest this fall, the first annual conference for IZEA, formerly called Pay Per Post, which pays bloggers to mention and review products and services of their clients. Among the speakers include Ford social media lead Scott Monty, President of New Marketing Labs Chris Brogan and David Binkowski, SVP, Word of Mouth Marketing at Manning, Selvage & Lee.

When asked about his relationship with IZEA, Binkowski told PRNewser, “I personally don’t work for IZEA…and am going to be speaking about how Izea bloggers can work better with marketers and promote themselves while staying within the guidelines of the FTC.”

He also told us that at MS&L, “we do not pay for blog posts unless the bloggers have been hired to write on behalf of a client’s blog. Our firm’s roots are in earned media and the online extension of our practice is no different.” Binkowski did say in regards to Izea’s policies, “my personal position is that provided there is disclosure there is no issue.”

We agree with Binkowski’s take. If the blogger adheres to proper disclosure, there is no issue, from the FTC perspective. However, bloggers and companies like IZEA will have to be extra careful with disclosure if the new guidelines are approved. Things like IZEA blogger Julia Allison‘s disclosure slip up last month get much more serious. Also, the bigger issue may be how the disclosure changes that blogger’s long term credibility and relationship with readers, if at all.

PRNewser spoke to IZEA CEO Ted Murhpy at this year’s SXSW conference, were he discussed some of these issues.

Social Media Essentials for PR: A Recap

Just in case you weren’t able to make it to our sold-out panel discussion last night: “Social Media Essentials for PR,” we have a recap via the above video and a report from mediabistro’s own Adam Auriemma, who posted some of the highlights to FishbowlNY today.

Of course, you can also check out the Twitter feed here. Thanks to Attention!PR partner Colin Nagy, Wired.com New York bureau chief John Abell and MS&L Digital SVP of Word of Mouth David Binkowski for joining us. Look for more mediabistro.com PR events coming soon!

Still A Few Tickets Left for “Social Media Essentials for PR”

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PRNewser just received word from the mediabistro.com events department that there are still a few tickets left for our panel discussion tomorrow night in New York: “Social Media Essentials for PR.” We know what you’re thinking: another panel on social media? But we promise this one will be worth it, and we have the speakers to prove it.

Joining us will be John Abell, New York bureau chief for Wired.com, David Binkowski, senior vice president for word-of-mouth at Manning, Selvage and Lee Digital, Lane Buschel, president of SeisMK and VP at The Morris + King Company (MKC), as well as both Jason and myself, your tried and true PRNewser editors.

Click here to get your tickets before they’re all gone!