David Bradfield has joined SapientNitro as director of marketing strategy and analysis. Previously, he was SVP, senior partner, and global chair of Fleishman-Hillard‘s digital practice. He last worked in the Toronto office, which is where he’s based for SapientNitro.

According to a spokesperson at FH, Bradfield’s responsibilities “will be assumed by the other digital practice co-chairs at Fleishman-Hillard.”

Bradfield told us via email that his responsibilities in his new role include comms planning and developing digital strategies, messaging strategy, and creating content that can be easily pushed out across social media.

“We were doing amazing work at Fleishman-Hillard, but SapientNitro represented an opportunity for me to move to what I believe is the agency model of the future,” he wrote to us.

Ever since Google SideWiki launched in late September, marketers and PR pros have been watching it with a close eye. Basically, with SideWiki anyone using Google Toolbar can post and view comments on your site. However, the comments reside on the Wiki and not on your actual Website. Eitan Bencuya of Google Corporate Communications tells PRNewser “Google Toolbar has hundreds of millions of users around the world.”

We asked a few digital marketing executives for their take and what they are advising brands to do.

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