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Posts Tagged ‘David Denby’

‘Dragon Tattoo’ Director on Embargo Imbroglio: Films Succeed Through WOM

David Fincher, the director behind the upcoming Girl With the Dragon Tattoo film weighed in on the embargo imbroglio with The New Yorker‘s David Denby during an interview with the Miami Herald yesterday.

“…If it were up to me, I wouldn’t show movies to anybody before they were released. I wouldn’t give clips to talk shows. I would do one trailer and three television spots and let the chips fall where they may,” the story says (italics, theirs). “Ultimately, movies live or die by word of mouth anyway. All that other stuff doesn’t matter.”

An article on Slate kind of bolsters this argument.

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‘Dragon Tattoo’/'New Yorker’ Situation Shows Why Embargoes No Longer Work

Rooney Mara and Daniel Craig in David Fincher's 'The Girl with the Dragon Tattoo' Photo: Merrick Morton

Gasp! The New Yorker has broken an embargo on its review of The Girl With the Dragon Tattoo, the much-anticipated David Fincher version of the crazy-popular book by Stieg Larsson.

IndieWire has the email chain between New Yorker reviewer David Denby and the film’s producer Scott Rudin, which you can read here. Rudin also contacted other reviewers urging them to stick with the December 13th run date.

In a nutshell, the end of the year is crunch time for reporters on the movie beat because so many films come out at once in order to be considered for awards season. In an effort to fit everyone’s schedule, Dragon Tattoo was specially screened by the NY Film Critics Circle (Denby is a member) earlier this month with a December 13 embargo date. The New Yorker has decided to run its review today.

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