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Posts Tagged ‘David Fincher’

‘Dragon Tattoo’ Director on Embargo Imbroglio: Films Succeed Through WOM

David Fincher, the director behind the upcoming Girl With the Dragon Tattoo film weighed in on the embargo imbroglio with The New Yorker‘s David Denby during an interview with the Miami Herald yesterday.

“…If it were up to me, I wouldn’t show movies to anybody before they were released. I wouldn’t give clips to talk shows. I would do one trailer and three television spots and let the chips fall where they may,” the story says (italics, theirs). “Ultimately, movies live or die by word of mouth anyway. All that other stuff doesn’t matter.”

An article on Slate kind of bolsters this argument.

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Missing Heads, Strange Tweets, and Other Questions about the ‘Girl With the Dragon Tattoo’ Leak

Rooney Mara as Lisbeth Salander in the new version of 'The Girl With the Dragon Tattoo'

What began as news of a leaked trailer for David Fincher’s The Girl with the Dragon Tattoo has turned into an Internet-wide debate over movie-marketing gimmicks.

Uploaded to YouTube on Saturday by a European user identified only as “dobvlvstiuwir,” the allegedly bootlegged trailer was at first taken at face value, its appearance breathlessly reported by the media’s most reliable sources.

But by Sunday, after random oddities and inconsistencies led The Hollywood Reporter and CNN.com to suggest that the “leak” was actually a Millenium Triology-inspired publicity effort by the film’s creators, Columbia Pictures/Sony Films, those same sources jumped on the bandwagon. Throwing around words like “conspiracy” and “hoax” — to describe a movie-marketing campaign — even those questioning Sony’s black-hat promotional methods were at the same time fueling its movie tie-in concept.

*Update! The official trailer is now available and it’s after the jump!

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