How much money do the big, holding company-owned PR agencies make? It’s a question many in the industry want to know, however the firms don’t report their revenues, citing Sarbanes Oxley and company policies.
David Brain, President & CEO Edelman Europe, has taken matters into his own hands, and posted the following revenue breakdowns on this blog:
° Weber Shandwick-$460 million-down 7%
° Edelman-$448 million-down 2% from $456 million
° Fleishman Hillard-$425 million-down 15%
° Burson Marstellar-$325 million-down 7%
° Publicis-MSL-$300 million-down 15%
° Ketchum Pleon-$300 million-down 7%
° Ogilvy-$225 million-down 9%
° Hill & Knowlton-$200 million-down 8%
° Porter Novelli (down 25%) and Golin Harris (flat)-$125 million
° Cohn & Wolfe/GCI-$120 million-down 7%
How did he come up with these figures? “Our sources for the table include bar room tittle tattle, holding company financial reports, analyst reports, client comments and the insights of employees we have hired from our competitors,” he wrote.
Take that as you will. We reached out to firms on Brain’s list, to get their take on how accurate these numbers are.