In what should be great news to anyone with clients in the hospitality industry, top travel blog Skift reports that TripAdvisor has announced plans to remove negative user reviews from hotel listings…as long as the businesses in question do some renovating. Given the power of user reviews to drive sales, this is kind of a big deal.
The change has been in the works for some time, but the company recently got specific with its demands (hint: new paint and window dressings won’t do).
To qualify as a major renovation, changes must be structural in nature. Cosmetic changes, such as new carpets, paint, or wallpaper, do not qualify.
In order to certify said (major) renovations, the business in question must submit one of the following documents: