Speaker of the House Nancy Pelosi and NBC Universal president and CEO Jeff Zucker (who just confirmed that he will be leaving the company) kicked off this morning’s Women@NBCU annual Power of the Purse breakfast with a brief chat about the purchasing power of women and the increased effort marketers should be making to reach them.
“The power of the purse is so self-evident,” she said. However, to get women to purchase your products, you need to communicate with them.
“PR has always been two-way,” she continued. All relationships are doomed “when one side doesn’t feel they’re being communicated with.”
The conversation was followed by a panel discussion moderated by Pat Mitchell, president of the Paley Center for Media. She was joined on stage by a panel that included Tina Brown, founder and editor-in-chief at The Daily Beast; Donna Speciale, president of investment and activation at Mediavest; and Mark Addicks, CMO of General Mills. Additional comments and video after the jump. Read more