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Posts Tagged ‘Deidre Breckenridge’

PR Newswire Launches a Social Media Award Program

PR Newswire has launched “The Earnies,” an award program to recognize social media campaigns with earned results. A panel will decide on finalists that will be narrowed down to category winners through voting on, you guessed it, social media.

The panel now includes David Armano, Edelman Digital’s EVP of global innovation and integration; Matt Johnston, uTest CMO; Tim Moore, SVP of Maximum and CEO of CrushIQ; Liz Strauss, SOBCon and owner of Successful-Blog.com; and Deidre Breckenridge, CEO of Pure Performance Communications.

The deadline for submissions is December 20. Categories include “Best Use of Video in Social Media” and “Best Connection to Twitter, LinkedIn or Facebook Audience.” Winners will be announced via @AgilityAtWork in early 2012. This year, the program is open to U.S. candidates, but is expected to go global next year.

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Management 101

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Survey: 42 Percent Say PR Budgets Will Increase in 2011; 20 Percent Say Decrease

Results from this year’s “Social Media Comes of Age:  The Vocus 2011 Planning Survey” found that 42 percent expect budgets to “increase somewhat” or significantly. Only 29 percent responded in kind last year.

The survey also found that 20 percent expect budgets to “decrease somewhat” or significantly. Twenty-nine percent of respondents felt this way last year.

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