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Posts Tagged ‘Deirdre Breakenridge’

PR Education: 5 Traits of the Modern Communicator

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Today we bring you a guest post by Deirdre Breakenridge: author, entrepreneur, PR veteran and CEO of Pure Performance Communications. Follow her on Twitter.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

PR education is changing dramatically to better align with the communication challenges businesses are currently facing.  I’ve been teaching on the college/university level for 10 years. Years ago, my curriculum focused on media relations and relationship building with journalists. Today, the activities in my classroom seek to create learning experiences that aid in molding the modern communicator.

Introducing new skills and competencies prepares professionals for the communication complexities.

From my experience, there are five key traits and skills students need to develop during their PR education in order to be successful in today’s business environment:

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

The (Other) Real Top 14 PR Twits to Follow in 2014

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They’rrrrrrrrre Baaaaaaaaack!

ICYMI: PRNewser rang in the New Year with a list of the people we considered the Real Top 14 PR Twits to Follow in 2014.

It was, by all accounts, an “astonishing” list whose members’ follows “rocketed” toward the stratosphere (See what a PRNewser stamp of approval can do?). Anywho, that list was very difficult to finalize because we wanted to maintain the numerological alliteration—14 and 2014, for those scoring at home—so we had to get picky and put on the cap. Nothing personal if you were excluded; we’re just OCD like that.

Whelp, after reviewing our rules for what makes a “real PR twit” and realizing how many social media studs we couldn’t put on our initial list because numbers, we threw caution into the wind and decided to write a sequel. So, break out your Twitter feed and get ready to follow everyone on this “hotly anticipated” follow-up.

Here are the other 14 Twits for your review, flacks.

Enjoy…

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Affect’s ‘New York Job Project’ Turns the Application Process Social

Current PR students and recent college grads: are you stressed about turning your great internships into a full-time entry-level gig? Do you embody the phrase “shameless self-promotion”? Are you an expert in all things social media? (Come on, you know you are.) If you answered “yes” to any of those three questions, then you may be an ideal candidate for Affect PR‘s “New York Job Project“–a program designed to simultaneously encourage talented applicants and promote the firm itself by “crowdsourcing” the hiring process.

This all started more than two years ago when Affect, a small-ish Manhattan firm, started the “New York Intern Project” because, according to president and founder Sandra Fathi, they were “having trouble attracting interns in one of the country’s most competitive markets.”

Applicants’ resumes often boasted of college gigs with brands like MTV, Def Jam and Glamourbut Affect wanted to find dedicated public relations professionals. Affect’s b2b (that’s “business to business”) services are crucial to the industry at large, but they’re also not quite as flashy as those big names–so Fathi created the intern project in order to “make [the internship] more attractive to people around the country.”

A quick look at 2011′s entries will tell you that the project worked better than expected.

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Win A Paid PR Internship in New York City

PR firm Affect is holding its second annual contest to find its next PR and social media summer intern. That person will receive $5,000 along with a $2,500 housing stipend to live in New York City. Last year’s contest, which produced Affect employee Patrick Gotham, received more than 100 entries and 14,000 votes. Applicants submit a video or photo entry here explaining why they should be awarded a paid internship at Affect in New York City that will jump-start their career.

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Roll Call: The Door, Ogilvy PR, NYU, and More

Karen Wiessen has joined New York PR firm The Door, working in the music and entertainment group. Wiessen is the former publicist for Island Def Jam. Alicia Keys and Sean Kingston are among The Door’s clients. [via Hollywood Reporter]

Samantha Allen is stepping down from her role as MD of Ogilvy PR‘s global consumer marketing group. Allen has been with the firm for nine years and told PRWeek that she’s looking for “a more entrepreneurial path.” She has worked with clients including Guinness and the London Olympic Games.

Syd Steinhardt has been named PR director for the NYU School of Continuing and Professional Studies. He was previously associate director of comms for Fordham University.

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A Letter From the Editor Of PRNewser

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Yesterday afternoon, I sent a letter to numerous contacts and sources PRNewser has worked with over the last six months or so. The letter outlined a bit about our editorial process and how people can work with us.

So far the response to the letter has been very positive. A few people even asked if they could blog it, including Deirdre Breakenridge, President, Executive Director of Communications at agency Mango!, who posted her thoughts today.

If you didn’t received a copy of the note, I apologize. Our contact lists are not always 100% up to date, so I’ve decided to post the letter here as well. You can find it after the jump, and we hope that you find it helpful.

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Social Agency Mango! Marketing Launches with Consumer Brand Clients

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Mango! Marketing officially launched this week with Deirdre Breakenridge and Jay Miletsky at the helm as president and CEO respectively, to offer “hybrid” social media PR and marketing strategy with the tagline “fueled by creative juice”.

Breakenridge is the co-author of “Putting the Public Back in Public Relations” with FutureWorks principal Brian Solis, and Miletsky is the author of ten books on including the upcoming “Perspectives on Social Media Marketing” with co-authors Stephanie Agresta and B. Bonin Bough .

Both Breakenridge and Jay, or Jason Miletsky were partners at PFS Marketwyse and were servicing clients together. According to Breakenridge, “after 15 years, we realized that the work we do now in social media and community building was far bigger than PFS, so we created Mango! to give our clients a hybrid approach to their communication programs–traditional media blended with social media channels.”

We’re not sure of Mango! Marketing headcount at this point though we know there are other permanent employees on board. The firm applies their four-part social marketing approach–MEG, The BIG3 (Facebook, LinkedIn, Twitter), DRIVE, and GO!–for brands such as Kraft, Hershey’s, Emerson, and Michael C. Fina.

Interview: Brian Solis, FutureWorks Principal, Blogger, Author

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The last time we interviewed Brian Solis, PRNewser was a recently launched blog, still in “beta” on WordPress. Oh, how we’ve both grown since then!

We caught up with Solis – Principal of tech agency FutureWorks, prominent blogger and author – again this week to discuss his new book with Deirdre Breakenridge, “Putting the Public Back in Public Relations” (“What the book is hopefully empowering you to do is go out and recognize what your landscape looks like.”), why all the talk of a “turf war” over social media is misleading (“We assume that one organization is going to own social media and therefore we jockey for ownership of it within the company.”) and his take on sponsored Tweets and blog posts (“If these celebrities are getting $1,000 a tweet to talk about ‘True Blood,’ more power to them.”)

In the summary of the new book you say, “PR, as we know it, is a dying practice having evolved away from the public and instead concentrating its energy on broadcasting messages to audiences through intermediaries such as media and bloggers.” Can you give us some examples of how you are or would help companies “go direct” to the public?

I am on a big anti-case study crusade in the new media landscape. I think it is confusing and polluting what they [case studies] do.

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