Deadly Spin author Wendell Potter fired back at Richard Edelman following the CEO’s blog post criticizing the book.

In last week’s guest post from Richard Edelman (which also appeared on the 6A.M. blog) he took issue with Potter for a variety of reasons including “inaccurate representations of the PR industry” that “feed misconceptions of what we do.”

Over the weekend, Potter wrote a response that appears on the Huffington Post as well as the Center for Media and Democracy’s (CMD) PR blog. In it, he turns to the 2006 controversy over Edelman’s “recruited” bloggers who wrote favorably about Wal-Mart and cites research by the CMD about a 1978 Edelman proposal to R.J. Reynolds focused on the health impact of smoking.

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