Last Wednesday’s launch of the Derek Jeter-founded The Players’ Tribune, a digital forum for athletes, scored a home run from a media coverage standpoint. Later that day, key editorial and marketing executives involved in the venture –along with Jeter’s agent — appeared on a panel at Advertising Week New York to discuss the platform further.
The Players’ Tribune may be a worthwhile outlet for PR firms with clients whose business is associated with sports, since the site plans to feature branded content in addition to athlete-contributed content. Here’s the inside track:
What The Players’ Tribune is…
- “It’s like the Go Pro of sports journalism, offering an inside first-person perspective”, said Jason Marks, executive creative director.
- “We’re giving the athletes that fans know and love a voice. This is longform social, to tell stories with content in a natural way”, added Mark Grande, VP content strategy.
- “It will be a platform where athletes control their own voice. It’s meant to complement what’s out there and provide opinions, POVs and perspective”, said Jaymee Messer, CMO, Excel Sports Management, Derek Jeter’s agency.