Yesterday we posted on an ad for Dewar’s Scotch that we found particularly annoying for its ridiculously obvious sexism; the fact that Business Insider later reported on the same story shows you that it got some traction in the old “mainstream media”. The brand has since removed the clip from YouTube in response to the uproar (which we attribute primarily to this great post by travel writer and whiskey specialist Fred Minnick).
To summarize: the “Baron” character in the ad was such a solid bro that he stepped in front of the unattractive woman approaching his friend at a bar; the voiceover copy portrayed that selfless act as the equivalent of “throwing himself on the explosives” to save the other guy. (For reference, urban dictionary and Jersey Shore’s “The Situation” define “grenades” and “land mines” as varieties of undesirable women, because ewww.)
We didn’t really expect a direct response to the post, but we got one courtesy of Dewar’s and PR AOR Nike Communications. Read it after the jump.