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Posts Tagged ‘Direct Impact’

B-M Appoints New Vice Chair and CEO

Patrick Ford

Burson-Marsteller has named Patrick Ford global vice chairman, client services and Dave DenHerder as U.S. CEO, both effective January 1. Ford’s is a newly-created role; he has been U.S. CEO since 2006. He’s been with the firm since 1989.

DenHerder has served as CEO of Direct Impact, B-M’s grassroots public affairs and corporate reputation firm since 2007. He joined the firm in 2005 and has led the Ford Motor Company account for WPP. Prior to joining the firm, he was a regional director for the Bush/Cheney 2004 campaign and worked with the former Secretary of Labor Elaine Chao.

Nicole Cornish, president of Direct Impact, will assume the role vacated by DenHerder. Laura Hall, consumer and brand marketing MD, will take over the Ford account.

[via]

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B-M Launches New Tech Agency

Burson-Marsteller has announced the launch of North of Nine, a tech agency that will be headquartered in San Francisco with offices in New York, Los Angeles, and Seattle. Jennifer Graham Clary will lead the firm as CEO, and there will be a staff of 25 including new hire Jay Marose, who will serve as creative director.

According to B-M, North of Nine is another tech firm option that will help clients avoid conflicts with companies on the B-M tech practice roster. The firm will operate on its own, but will join B-M’s list of firms that include Direct Impact, Proof Integrated Communications, and Penn Schoen Berland.