Burson-Marsteller has named Patrick Ford global vice chairman, client services and Dave DenHerder as U.S. CEO, both effective January 1. Ford’s is a newly-created role; he has been U.S. CEO since 2006. He’s been with the firm since 1989.
DenHerder has served as CEO of Direct Impact, B-M’s grassroots public affairs and corporate reputation firm since 2007. He joined the firm in 2005 and has led the Ford Motor Company account for WPP. Prior to joining the firm, he was a regional director for the Bush/Cheney 2004 campaign and worked with the former Secretary of Labor Elaine Chao.