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Posts Tagged ‘Don Baer’

Politico, Burson-Marsteller Discuss the Future of Journalism

In a perfect world, would the answer to the question “What does the future of journalism look like?” include the word “Politico?”

We’re not sure as we don’t live in a perfect world. But this related conversation between King of Poli-Blogs Mike Allen, Burson-Marsteller’s Worldwide Chair/CEO Don Baer and Alan Murray of the Pew Research Center is still interesting, particularly in the wake of White House “TV Whisperer” Dag Vega’s move from politics to corporate PR. A couple of key quotes from Baer:

“The vast majority of journalists and news organizations still think of themselves as content producers…I think you’ve got to turn that upside down and say ‘what service am I providing you, the reader?’”

And Murray:

“Being provocative to the point of being hostile gets you noticed.”

While we certainly don’t disagree with Murray, we have to wonder whether this is really a good thing (if it means Kara Swisher being bolder in her reporting, then yes. If it means more hyper-partisan op-eds, then no). And if you speculated as to whether political coverage would, in general, grow more or less partisan in coming years, this interview serves as an unfortunately definitive “yes.”

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Politico’s Allen: ‘The Challenge is Breaking Through the White Noise’

A still from yesterday's event. From left: Mike Allen, Karen Hughes, Don Baer, and Pat Mitchell

During the Paley Center for Media’s International Council forum on digital media and politics in New York on Wednesday, Mike Allen, chief political correspondent for Politico, discussed the current explosion of media coverage.

“Now there is no place that everyone automatically goes for news. In the new world, all media outlets face the nightclub conundrum – when they’re hot, everyone goes there. Politico needs to make sure we don’t end up like Studio 54,” he said.

The panel was moderated by Pat Mitchell, president and CEO of the Paley Center for Media, and the other panelists included Don Baer and Karen Hughes, both worldwide vice chairs at Burson-Marsteller and former presidential communications advisers, for Clinton and Bush respectively.

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Roll Call: McDonald’s, B-M, FEMA, and More

McDonald’s has hired MWW Group’s Cheryll Forsatz as director of PR for the New York region, a new position. Forsatz was head of consumer PR at MWW. The move continues the evolution of McDonald’s decentralized model, according to PRWeek.

Burson-Marsteller has appointed Jay Leveton as worldwide EVP. He’s currently CEO of Proof Integrated Communications and an MD with Penn Schoen Berland. He will work with senior management on U.S. growth, continue in his lead role at Proof, and serve as interim chair of the U.S. brand marketing practice.

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