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Posts Tagged ‘Donya Blaze’

The Call: Can Product Placement Win = PR Fail?

Halle Berry The CallWe didn’t see the new Halle Berry thriller The Call this weekend, but your former editor Tonya Garcia and our current colleague Donya Blaze did — and this morning they alerted us to a case of product placement that somehow doubles as a big old PR fail for the makers of the “prepaid” TracFone (anyone who’s seen The Wire knows what we’re talking about here).

Berry stars as a 911 operator/professional perm model tasked with saving a kidnapped teenager from a serial killer. The victim calls Berry from the killer’s trunk but cannot give her location. More importantly, emergency dispatchers are unable track her because she’s using a “disposable”, untraceable prepaid cell phone which happens to be clearly marked with the logo of its maker, TracFone. It’s a nice plot twist, but there are a couple of problems: first, it’s fiction; second, it doesn’t reflect very well on the brand.

Being media-savvy professionals, Tonya and Donya immediately recognized the bad PR and let the world know on Twitter:

TracPhone’s media team quickly responded to clarify that its phones are, in fact, traceable and serial killer-proof:

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PR Pros Say Unauthorized Bio Won’t Damage Oprah’s Image

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Kitty Kelly is back at it again with her unauthorized biography on Oprah Winfrey.

The well-known author, who has penned bios of Frank Sinatra and Jacqueline Kennedy Onassis, among others, has some bold allegations about Oprah in her book, which she says led to some top-tier media outlets refusing to have her on for an interview, in a show of solidarity with Oprah.

At least one show — CNN’s Larry King — questioned Kelly’s claims of being turned down for an interview. A CNN insider told Galleycat, “Larry King hasn’t spoken with Kitty Kelley in five years.”

mediabistro.com interviewed Kelly yesterday for the latest installment of our Media Beat video interview show, scheduled to air beginning Monday. mediabistro.com senior editor Donya Blaze asked Kelly during the interview if she thought writing the book would harm her own career. She said no.

Meanwhile, AdAge‘s Michael Bush spoke with several PR executives who said the allegations in the book will have zero influence on Oprah’s reputation, but of course, will help sales of the book.

Media Beat: Ken Auletta Says Media ‘Has To Try And Charge for Content”

New Yorker columnist and author of “Googled: The End of the World As We Know It” Ken Auletta sat down with mediabistro.com Senior Editor Donya Blaze for the premiere episode of our new video interview series, Media Beat. In this clip, Auletta discusses how his employer, Conde Nast, missed an opportunity to “plant their flag” online. “I think they were late,” he said.

Auletta did say that where he agreed with some traditional media executives is on the point of paid content. Traditional media “has to try and charge for content,” he said.

Watch the rest of Media Beat with Ken Auletta:

PART 1: Premiere Episode: Ken Auletta Gets Googled

PART 2: Ken Auletta Is a Business, Man

Editor’s note: Media Beat is our new weekly video series where we’ll speak with the biggest names in media for an intimate sit-down about their careers and the latest happenings in the business.

Revolving Door 9.1.09

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Here are this week’s PR and media highlights from mediabistro’s Revolving Door Newsletter:

Eric Eldon has been named co-editor of Inside Facebook at Facebook. He had been editor at VentureBeat.

Wendy Riches has been named chief strategy officer at Meredith Corporation. She had been president of integrated marketing there.

Donya Blaze has been named senior editor at mediabistro.com. She had been programming manager at AOL Music.

Pippa Fraumeni has been named fashion assistant at Seventeen.

Aileen Brody has been named account manager at BWR Public Relations. She had been in communications at Randa Accessories.

The newsletter can also be delivered straight to your inbox. We welcome you to submit your job moves.