Happy Earth Day! As with every year, there are a number of brands that are using the day to promote eco-awareness as well as their wares.

Huffington Post has a list of 10 Earth Day giveaways, including free coffee from Starbucks and Caribou Coffee, a tree giveaway from Lowes, and free crafts and workshops c/o retailer Anthropologie.

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Today kicks off Earth Week (Earth Day is on Friday), and to get in the eco-friendly state of mind, we spoke with Janet Gallent, head of insights for NBCUniversal‘s Green is Universal initiative. The group just published the results of its poll “Green in the Economy II,” a follow-up to the first iteration of this study conducted in 2009, which looks at consumer sentiment about going green and sustainability.

This year, reuse and recycling is the theme for Green is Universal’s Earth Week activities, demonstrated by the “Art of Reuse” contest that’s happening now with Etsy. Findings from the initiative’s recent study show that recycling is a priority for consumers.

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NBCUniversal‘s Green is Universal initiative has partnered with Etsy, the online selling community for handmade items, for “The Art of Reuse” contest, launching today.

Competitors will be make items out of “repurposed” materials and enter the project for judging by a panel that includes Bravo‘s Andy Cohen and FEED Project CEO Lauren Bush. The grand prize winner gets a trip to Universal Studios Orlando. Projects can be submitted through April 8.

A Green is Universal poll found that 50 percent of consumers will pay more for something with more than one function, and 74 percent would rather find another use for something rather than toss it out.
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