Despite the “social wave rolling across the U.S. and the world,” offline conversations, especially those happening face-to-face, still dominate. So says Ed Keller, CEO of word-of-mouth research firm and consultancy Keller Fay Group and co-author of The Face-to-Face Book. Keller spoke about this pattern during the ARF/Advertising Research Foundation’s Audience Measurement 7.0 conference on Tuesday in New York. He also emphasized that contrary to conventional wisdom, offline and online conversations are not really mirrors of each other.
Modern Healthcare is looking for a Marketing Manager. next job Bonner and Partners is looking for a Marketing Coordinator. next job Hausman LLC is looking for a Public Relations Manager. next job Manifest New York is looking for a PR & Social Media Account Director. next job KnowAtom, LLC is looking for a Inbound Marketer. next job AOL, Inc. is looking for a SR. Marketing Manager, Paid Services. next job New York Cruise Lines is looking for a Director of Digital Marketing (DDM). next job MGH is looking for a Public Relations Account Manager. see all