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Posts Tagged ‘Edelman’

Which Firm Will Represent Cuba?

In case you missed it, the big news in politics today is that the United States is re-establishing relations with Communist Cuba after decades of isolation.

Here’s the video of the morning conference via CNN:

The “new chapter” mentioned by the president comes about, in part, thanks to the release of American Alan Gross in exchange for three Cubans who’d been jailed in Florida for spying.

The question, then: which firm will handle US/Cuba relations?

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Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

University of Michigan Hired Edelman to Back the Blue

Wolverine

For the ardent college football fan, this isn’t news. However, for others who may enjoy their Saturdays for other things, the University of Michigan is in a bad way.

Aside from the total amount of suckage that has been on display in “The Big House” for the past few years, U-M has not handled a few crucial PR items with delicac lately. In fact, the school has treated them like a back-up quarterback with alligator arms, blundering the whole thing.

And since U-M can’t count on its own in-house PR practitioners, they called upon Edelman to do their bidding.

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Spin the Agencies of Record

economist cover

  • Havas PR will leverage its global network for The Economist, that classic magazine of finance, politics, and world affairs. The firm’s primary role involves promoting The Economist Espresso, its first daily mobile app, which launched in November. Ravi Sunnak, EVP, Corporate, Havas PR, writes that “We are continuing the raise the visibility of The Economist and establish their thought leadership status…[via] an influencer outreach campaign.” Said campaign has already earned many editorial mentions and inspired us to look up the real name of the man we know only as “Lexington.”

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Edelman Is the Only Firm on Glassdoor’s ’50 Best Places to Work’ List

The business ranking site Glassdoor released its “Best Places to Work” list for the US today, and we’re not quite surprised to report that Edelman is the only PR firm to appear on the list at number 43.

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Since the rankings are determined by calculating the highest average review for businesses with 1,000 or more employees, this means that the firm has a disproportionate number of positive reviews submitted by those identifying as current and former employees. The highlighted reviewer, an account executive in Atlanta, writes:

“The people, the global network, the firm’s reputation, the benefits…the list goes on…you have the chance to experience many different things and move up the ladder quickly.”

Let’s dig into the details for a quick minute, though: Edelman currently has nearly 1,000 employee reviews. Burson-Marsteller, on the other hand, has just over 130 while Ketchum has an identical rating (3.9 average) but only 110 reviews. The same is true for Weber Shandwick.

This isn’t the first time Edelman won the Glassdoor sweepstakes, either.

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Edelman, TransCanada Part Ways

transcanada

Today, more than a week after Greenpeace leaked strategic documents from Edelman to client TransCanada, the two businesses have ended their relationship.

Reports in The New York Times and CBC News portray the decision as TransCanada’s move to “cut ties with” Edelman, but the firm’s own statement is slightly different:

“…in the best interests of the project, Edelman and TransCanada have mutually agreed not to extend Edelman’s contract beyond its current term.

We stand by our strategy. It was both ethical and moral, and any suggestion to the contrary is untrue.

Unfortunately, the conversation about our efforts has become so loud in certain areas that it is impossible to have an open and honest conversation about the Pipeline project.”

TransCanada’s spokesperson asserts that the strategy had simply overshadowed the larger debate, restating that the company had never followed Edelman’s suggestion to further investigate the motivations driving the project’s opponents via third-party media contacts.

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UNC’s Edelman Bill Rises to Nearly $2 Million; Critics Pounce

unc_logo_c_32a691Last month, the scandal-plagued University of North Carolina revealed the “scary” price of crisis communications: $782,000 for “several months” of work performed by a team from Edelman.

Yesterday, that number jumped to $2 million — and you could almost hear the sound of critics scoffing online.

Key quote via The Charlotte Observer:

“A copy of the contract provided under a public records request shows Edelman will receive more than $1.65 million for public relations services over the period of a year, ending April 30, 2015.”

But will the investment ultimately pay off for the school?

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Greenpeace Leaks Edelman’s ‘Shoot the Messenger’ Strategy Docs

transcanada

“Spread doubt about your opponents” is a common strategy recommendation for clients guaranteed to stir up controversy, but that fact doesn’t diminish the effect of the internal Edelman documents that Greenpeace leaked to The New York Times and Canada’s CBC News yesterday.

For reference, Edelman represents TransCanada, one of the companies behind the pending political fistfight better known as the Keystone XL Pipeline. This story concerns a different project called Energy East, which would transform a natural gas pipeline into one equipped to carry more than a million gallons of crude oil across Canada each day. The project, if completed, would also allow for easier exports to the United States.

The docs essentially suggest that TransCanada should do the very same thing other political advocacy groups do: uncover unflattering information about its ideological opponents and leak it to friendly news outlets without placing its own name anywhere in subsequent reports.

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UNC Reveals the Scary Price of Crisis Comms

unc_logo_c_32a691In news we missed yesterday, the University of North Carolina paid Edelman $782,000 for “several months” of service, but its reputation isn’t anywhere close to being repaired.

The school felt the need to hire the firm earlier this Summer, when a former student-turned-whistleblower sought to bring more attention to the long-simmering academic fraud scandal enveloping the school by revealing that his “tutors” did most of his work for him.

Not content, he blew the whistle again last week — and now the world knows that more than 3,000 student athletes got what amounts to a free pass for classes that, in many cases, didn’t even exist.

The New York Times report was brutal.

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Sound Insights on Storytelling and Branding at Communications Week

Telling brand stories may seem simple, but far more goes on behind the scenes than many realize. Creating “aha” moments, integrating messages across platforms and navigating multiple agencies can often seem daunting. Just when you think all is clear, newer tools like Whisper and SoundCloud make both literal and figurative noise.

The complex art of storytelling was the topic at a Communications Week panel Thursday night in New York.

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L to R  – Moderator Patrick Coffee (Senior Editor, Mediabistro), Brendan Murphy (Senior Partner, Design, Lippincott), Tiffany Guarnaccia (Founder, Kite Hill PR), Shoshana Winter (Executive Planning Director, Digital Integration, mcgarrybowen), Pam Workman (CEO, Workman Group Communications), Tyler Gray (Editorial Director, Creative Newsroom, Edelman)Andrew Fingerman (Media Director, MRY)

The event was hosted by Workman Group, creative comms industry group ADC was the venue partner, and the entire undertaking was organized by Communications Week.

PRNewser’s very own editor Patrick Coffee moderated, and panelists represented a mix of PR, digital and brand marketing agencies:

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STUDY: 83 Percent of Consumers ‘Unsatisfied’ by Relationships with Brands

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Edelman released its second annual “brandshare” study this week, and the project’s findings are both challenging and encouraging. In short, consumers are not completely satisfied by their relationships with the brands they know — and the industry is moving closer to determining what, exactly, such “relationships” should entail. Most importantly, brands that created “multidimensional” relationships with consumers saw big, measurable gains.

Some of the study’s findings serve as a good follow-up to a survey released by WPP in September, which found that 55 percent of respondents simply don’t see the point of “friending” a brand. Highlights:

  • 87 of respondents around the world say they want “meaningful relationships” with brands
  • Yet 66 percent say brands don’t share with them at all — and 70 percent say that, when they do, it’s only due to “a self-centered desire to increase profits”

Today we spoke to Jen Cohan, president of Edelman New York, to learn more about takeaways from this year’s brandshare.

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