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Posts Tagged ‘Edelman’

15 People Business Insider Left Off Its ‘Top 50 Tech PR’ List

business-insider-logo

ICYMI, yesterday Business Insider posted another of its famous clickbait listicles (not that we would ever do anything like that, cough cough). This one was of particular interest to the people in PR.

It’s true that “The 50 Best Public Relations People in the Tech Industry in 2014” was — as one of our industry friends put it — “so arbitrary.” At the same time, it’s always good to see journalists highlighting the real, valuable work done by PR rather than denigrating the entire industry.

It was also nice to see friends of the site Ed Zitron of EZPR and Barbara Bates of Eastwick get some respect.

A couple of things we noticed: someone really likes working with Waggener Edstrom and Brew PR and there weren’t a whole lot of names on the list from the usual suspects. Check out the O’Dwyer’s top tech firms list and notice how many of them didn’t appear in the BI post.

After the jump, we listed some people — both abstract and specific — whose absence we noted.

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Edelman’s Silver to Run MSLGROUP’s NYC Office

MSLGROUP_Logo

Today we received some rare worthwhile anonymous tips here at PRNewser: MSLGROUP will name a new managing director of its New York office, and our tipsters tell us that the name dropped will be Andrew Silver, currently serving as MD/global client relationship manager at Edelman.

Silver’s appointment would certainly make sense: aside from his two stints at Edelman in both New York and China, he served as EVP and led the consumer marketing group at Ogilvy New York from 2005 to 2007; he also spent two years as consumer practice leader for North America at Cohn & Wolfe before returning to Edelman in Beijing in 2009.

For context, MSLGROUP currently has no managing director listed for its New York office; Joel Curran filled the position for just over a year before leaving to work as vice chancellor for communications at the University of North Carolina in late 2013.

UPDATE: Our source was correct. This morning MSL announced that Silver will begin the new job on Monday.

Roll Call: Burson-Marsteller, Edelman, RLM Finsbury and More

Burson-Marsteller has hired Rowan Benecke to lead its global technology practice. Benecke comes to the firm from Text 100, where he spent almost a decade. He joined Text100 in 2005, after working at Waggener-Edstrom and Zeno. In 2012, he relocated from Europe to New York to lead the Next15 firm’s North American operations. Benecke has played a key operational role at Text 100, leading the firm at successive stops in Asia, EMEA and North America. He takes on the global tech chair role that was previously occupied by Lisa Poulson until her departure from Burson last year. (TheHolmesReport)

Edelman has named Maria Amundson as global chair, Technology sector, effective September 15. Amundson, currently general manager of Edelman Silicon Valley, will lead the agency’s team of 440 technology communications experts in 23 countries and be responsible for client counsel, portfolio management, new business development and sector marketing. She will report to Kym White, global director of sectors and global chair of Edelman’s Health sector, and be based in Silicon Valley. Amundson joined Edelman as an executive vice president in 2006 when the firm acquired A&R Partners, the leading independent Bay Area technology PR firm that she co-owned in San Mateo, Calif. She became general manager of Edelman’s Silicon Valley office in late 2012, counseling technology companies from early stage start-ups to Fortune 50 leaders. (Release)

RLM Finsbury announced that it is opening a San Francisco office, bolstering its global footprint. Doug Michelman, former chief communications officer and global head of Corporate Relations of Visa, Inc. who was most recently a senior advisor to RLM Finsbury, has been named a partner and will lead the new office. Prior to Visa, Michelman served as regional president and senior partner of Fleishman-Hillard, where he managed its West Coast operations. In addition to various roles at Fleishman-Hillard both in the U.S. and internationally, his extensive communications experience also includes staff positions in the press office for two presidential campaigns. (Release) Read more

CVS Health Changes Name, Kicks Tobacco for More Than #OneGoodReason

Go big or go home!

Cigarettes are notably absent on the shelves of 7,600 CVS/pharmacy stores today — a month earlier than expected. In their stead comes a new name (CVS Health), a new tagline (“Health is Everything”) and a new raison d’être: changing the future health of Americans for the better. (And of course a new social media campaign, #OneGoodReason.)

And yes, smoking is still a problem: 18 percent of American adults do it, and 480,000 deaths a year may be directly attributed to the nasty habit.

For Larry Merlo, president and CEO, the sale of tobacco products became inconsistent with the purpose of the company, which now boasts 900 walk-in clinics and a large pharmacy benefit management company, known as CVS/Caremark.

“Changing the name catches up with what we have been doing,” Merlo told Forbes.

It also changes the bottom line. Read more

#PRWin for Edelman: Named No. 2 in ‘Culture and Values’ Poll Behind Twitter

edelmaninternsTo call Edelman’s summer “eventful” would be putting it mildly. Following a tandem of misjudgments and bad press involving climate change and Robin Williams, the agency announced (in The New York Times, no less) that they will now officially consider themselves “a client.”

You might think that employee morale could take a hit in a case like this one, but good places to work generally remain good places to work. The most recent “best places to work” piece from GlassDoor confirms this fact beyond what we personally know about Edelman and some of the stellar people who work there.

In short, GlassDoor.com just released its “2014 Top Companies for Culture and Values” — and Edelman beat everyone in culture and values except this little known start-up called Twitter.

In the world of business, this is called “a good rebound.”

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What We Should All Learn From Edelman’s Commitment to Become Its Own Client

Edelman ReputationEdelman PR has been in a bad way lately — not for their client outreach efforts but for what they have done to themselves.

First, the global independent juggernaut caused a small kerfuffle by taking a stance against all those pesky “climate change skeptics.” Given their ardent statements of commitment to the cause, this didn’t go over too well.

Then, the agency thought that using Robin William’s unfortunate death to start a conversation about effective pitching would be a good idea. Many disagreed and they apologized, but no one really listened.

Now, Edelman will start to consider itself as a client. Question from the rest of us: What took so long? 

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Edelman Apologizes for Robin Williams Post

After receiving a slew of negative coverage yesterday, Edelman has apologized for its post on using Robin Williams’ death as a way to more aggressively promote clients in the mental health field.

While our post yesterday cited Business Insider’s Hunter Walker, his coverage of the original story was relatively tame compared to that of pubs like RepMan, in which Peppercomm’s Lauren Parker calls it “so off-base, [it's] not even in Yankee Stadium.”

Of course, Gawker’s Hamilton Nolan also took the opportunity to pull no punches.

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Edelman Clarifies Position on Climate Change, Executive Firing

edelman-logoWe have to admit that we’re a little surprised that VICE has assumed the role of public relations overseer, but last week the publisher’s Motherboard blog earned a lot of attention by calling out Edelman over its decision not to join other firms in promising The Guardian that they would not represent climate change “skeptics.”

This was an interesting development particularly because in 2009, then-VP of CSR/Sustainability Mark Grundy told our co-founder Joe Ciarallo that “in terms of the facts, I am in no doubt of where we are with this.”

As if to further prove that the publisher is now a force to be reckoned with, Richard Edelman called the blogger himself to explain — and the follow-up post ran yesterday.

Senior Editor Brian Merchant’s query: how, if Edelman believes firmly in climate change, can it also represent the American Petroleum Institute?

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Edelman Has Some Thoughts on Using Robin Williams’ Death to Pitch

Fortunately, we have not received any such pitches. But because the unexpected death of Williams has dominated the news this week, it was perhaps inevitable that someone would tie the unfortunate news to the business of communications.

Yesterday the world’s largest PR firm did just that…and a journalist called foul.

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Top Firms Would Do Anything for Money, But They Won’t Do THAT

the world for sale

Recently we reported on the large number of publicity firms willing to represent foreign dictators (turns out London has cornered the market on that demographic).

There’s one group of clients that our colleagues across the pond won’t touch, however: climate change deniers. Read more

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