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Posts Tagged ‘Edelman’

Roll Call: Edelman, Eastwick, Aon and More

Michelle Hutton will be head of Edelman’s Global Consumer Marketing practice effective November 1st. Hutton, who currently serves as CEO of Edelman Australia, will succeeds Jennifer Cohan, recently named as president of Edelman New York. Cohan will relocate to the firm’s London office and report to president of practices, sectors and offerings Ben Boyd. The release notes that Edelman’s Australian office tripled in size during Hutton’s tenure and that she oversaw the 2012 acquisition of digital agency Design Royale. Before joining Edelman, Hutton served as chief executive of Hill & Knowlton’s Australasian practice. (mUmBRELLA)

Sunnydale, California’s tech-focused comms firm Eastwick announced several new hires marking the expansion of its various services. Eastwick, which opened its first New York office in April, named Sahana Jayaraman as VP of its Digital & Content Marketing Group. Jayaraman, who joined Eastwick in February after stints in digital and social at Peppercom and FleishmanHillard, will handle the development, delivery and promotion of sponsored content across all channels.

Jun Quintana, who previously served as VP of research and analytics at Fleishman’s San Franscisco office, now leads the same group at Eastwick.

Michael Kanellos has been promoted from VP to SVP. Kanellos previously reported on tech and green concerns for C|Net and Greentech Media, and in his new position he will head Eastwick’s Editorial Group to help produce written materials for clients. He will continue to lead the Cleantech group as well.

Dave De Jear joins Eastwick as SVP of client services after serving as senior director of corporate communications at Bay Area software producer Sophos.

Sharon Chan, who joined the firm in 2012, has been promoted to industry lead for the Asia-Pacific region. In her new role, she will lead Eastwick’s efforts to advise companies expanding their services in both the US and APAC. (Release)

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Public Relations

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Golin Appoints Edelman, Clinton Vet to Manage D.C.-Area Offices

golin logo

Golin hired Neal Flieger, veteran of Edelman and various high-profile political campaigns, to manage its three Washington, D.C. area offices: Richmond, Baltimore and our nation’s capital.

Flieger spent a rare, unbroken 20-year stint at Edelman before making the move; one of his key roles at the firm involved leading its research firm StrategyOne while serving as Chair of Edelman Berland.

The list of clients for which he directed corporate reputation work, investor relations, anti-trust efforts(!) and more is as long as varied as you’d expect: it includes Samsung, Starbucks, Monsanto, Walmart, Pepsi, Yum Brands and many more.

Before he entered the agency world, however, Flieger was best known for helping to run the successive presidential campaigns of Paul Tsongas, Michael Dukakis and Bill Clinton. During the Clinton administration, he ran communications for the House Select Committee on Hunger and served as deputy administrator of the USDA’s Food and Consumer Service agency.

Flieger will report to Gary Rudnick, president of Golin Americas.

No One Wants to Admit to Repping Big Tobacco

NO SMOKING OK

Remember the Edelman-driven CVS initiative in which the pharmacy chain announced its plans to stop selling tobacco in its stores? How about the Truth anti-smoking spots created to shame celebrity tokers?

These felt like somewhat bold responses to a serious health epidemic. Were they, though? Or were they simply a reflection of a new societal consensus? This week we discovered an unsurprising fact: no one wants to admit to representing major tobacco companies. They have entered a class of client best labeled “forbidden.”

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Roll Call: Edelman, Ruder Finn and The Digital Consultancy

Edelman has named Stephanie Lvovich global chair of its Public Affairs practice, effective October 13, 2014. Lvovich, formerly executive director and global chair of the food and consumer products practice at APCO Worldwide, will lead the firm’s global Public Affairs practice, which encompasses over 275 professionals worldwide. She will be based in the firm’s London office. At APCO Worldwide, Lvovich led the creation of and managed APCO’s global food and consumer products practice. She also oversaw international accounts for major food and consumer products companies including the Coca-Cola Company, Mead Johnson Nutrition, Mars Incorporated, SABMiller and many others. Lvovich also built and managed APCO’s business development function for Europe, India and the Middle East and helped support business and client expansion, particularly in the Gulf region. (Release)

Ruder Finn, Inc. announced that it has hired Peggy Walsh as its global chief financial officer. With 20 years of experience in business operations and finance, Peggy will oversee finance for Ruder Finn’s 12 offices across the U.S., Asia and the U.K. Peggy is coming to Ruder Finn from Ketchum, where she spent 15 years, most recently serving as Senior Vice President and Director of Finance and Operations. Walsh’s hire comes in light of Ruder Finn’s ongoing growth surge, with the agency’s key focus areas – Health & Wellness, Corporate & Public Trust, Technology & Innovation, and Consumer Connections – all growing. (Release)

The Digital Consultancy announced that Greg Verdino will launch and lead its North American office. In his role as managing director, Verdino will build upon The Digital Consultancy’s client-proven methodologies to deliver the comprehensive, impartial strategies that global organizations need in order to thrive in a constantly evolving digital economy. Verdino joins The Digital Consultancy after nearly 25 years working at the forefront of marketing, media and technology change. His career has included time as executive vice president of strategy at social business firm Dachis Group, chief strategy officer at pioneering social media consultancy crayon, and vice president of emerging channels at Digitas. His experience also includes seven years in senior marketing, sales and general management roles at a variety of technology startups, as well as agency stints at Blau Marketing Technologies, Wunderman and Saatchi & Saatchi. He most recently ran his own consulting practice, advising organizations in the media, healthcare, retail and public sectors on digital strategy, marketing, and transformation. (Release)

15 People Business Insider Left Off Its ‘Top 50 Tech PR’ List

business-insider-logo

ICYMI, yesterday Business Insider posted another of its famous clickbait listicles (not that we would ever do anything like that, cough cough). This one was of particular interest to the people in PR.

It’s true that “The 50 Best Public Relations People in the Tech Industry in 2014” was — as one of our industry friends put it — “so arbitrary.” At the same time, it’s always good to see journalists highlighting the real, valuable work done by PR rather than denigrating the entire industry.

It was also nice to see friends of the site Ed Zitron of EZPR and Barbara Bates of Eastwick get some respect.

A couple of things we noticed: someone really likes working with Waggener Edstrom and Brew PR and there weren’t a whole lot of names on the list from the usual suspects. Check out the O’Dwyer’s top tech firms list and notice how many of them didn’t appear in the BI post.

After the jump, we listed some people — both abstract and specific — whose absence we noted.

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Edelman’s Silver to Run MSLGROUP’s NYC Office

MSLGROUP_Logo

Today we received some rare worthwhile anonymous tips here at PRNewser: MSLGROUP will name a new managing director of its New York office, and our tipsters tell us that the name dropped will be Andrew Silver, currently serving as MD/global client relationship manager at Edelman.

Silver’s appointment would certainly make sense: aside from his two stints at Edelman in both New York and China, he served as EVP and led the consumer marketing group at Ogilvy New York from 2005 to 2007; he also spent two years as consumer practice leader for North America at Cohn & Wolfe before returning to Edelman in Beijing in 2009.

For context, MSLGROUP currently has no managing director listed for its New York office; Joel Curran filled the position for just over a year before leaving to work as vice chancellor for communications at the University of North Carolina in late 2013.

UPDATE: Our source was correct. This morning MSL announced that Silver will begin the new job on Monday.

Roll Call: Burson-Marsteller, Edelman, RLM Finsbury and More

Burson-Marsteller has hired Rowan Benecke to lead its global technology practice. Benecke comes to the firm from Text 100, where he spent almost a decade. He joined Text100 in 2005, after working at Waggener-Edstrom and Zeno. In 2012, he relocated from Europe to New York to lead the Next15 firm’s North American operations. Benecke has played a key operational role at Text 100, leading the firm at successive stops in Asia, EMEA and North America. He takes on the global tech chair role that was previously occupied by Lisa Poulson until her departure from Burson last year. (TheHolmesReport)

Edelman has named Maria Amundson as global chair, Technology sector, effective September 15. Amundson, currently general manager of Edelman Silicon Valley, will lead the agency’s team of 440 technology communications experts in 23 countries and be responsible for client counsel, portfolio management, new business development and sector marketing. She will report to Kym White, global director of sectors and global chair of Edelman’s Health sector, and be based in Silicon Valley. Amundson joined Edelman as an executive vice president in 2006 when the firm acquired A&R Partners, the leading independent Bay Area technology PR firm that she co-owned in San Mateo, Calif. She became general manager of Edelman’s Silicon Valley office in late 2012, counseling technology companies from early stage start-ups to Fortune 50 leaders. (Release)

RLM Finsbury announced that it is opening a San Francisco office, bolstering its global footprint. Doug Michelman, former chief communications officer and global head of Corporate Relations of Visa, Inc. who was most recently a senior advisor to RLM Finsbury, has been named a partner and will lead the new office. Prior to Visa, Michelman served as regional president and senior partner of Fleishman-Hillard, where he managed its West Coast operations. In addition to various roles at Fleishman-Hillard both in the U.S. and internationally, his extensive communications experience also includes staff positions in the press office for two presidential campaigns. (Release) Read more

CVS Health Changes Name, Kicks Tobacco for More Than #OneGoodReason

Go big or go home!

Cigarettes are notably absent on the shelves of 7,600 CVS/pharmacy stores today — a month earlier than expected. In their stead comes a new name (CVS Health), a new tagline (“Health is Everything”) and a new raison d’être: changing the future health of Americans for the better. (And of course a new social media campaign, #OneGoodReason.)

And yes, smoking is still a problem: 18 percent of American adults do it, and 480,000 deaths a year may be directly attributed to the nasty habit.

For Larry Merlo, president and CEO, the sale of tobacco products became inconsistent with the purpose of the company, which now boasts 900 walk-in clinics and a large pharmacy benefit management company, known as CVS/Caremark.

“Changing the name catches up with what we have been doing,” Merlo told Forbes.

It also changes the bottom line. Read more

#PRWin for Edelman: Named No. 2 in ‘Culture and Values’ Poll Behind Twitter

edelmaninternsTo call Edelman’s summer “eventful” would be putting it mildly. Following a tandem of misjudgments and bad press involving climate change and Robin Williams, the agency announced (in The New York Times, no less) that they will now officially consider themselves “a client.”

You might think that employee morale could take a hit in a case like this one, but good places to work generally remain good places to work. The most recent “best places to work” piece from GlassDoor confirms this fact beyond what we personally know about Edelman and some of the stellar people who work there.

In short, GlassDoor.com just released its “2014 Top Companies for Culture and Values” — and Edelman beat everyone in culture and values except this little known start-up called Twitter.

In the world of business, this is called “a good rebound.”

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What We Should All Learn From Edelman’s Commitment to Become Its Own Client

Edelman ReputationEdelman PR has been in a bad way lately — not for their client outreach efforts but for what they have done to themselves.

First, the global independent juggernaut caused a small kerfuffle by taking a stance against all those pesky “climate change skeptics.” Given their ardent statements of commitment to the cause, this didn’t go over too well.

Then, the agency thought that using Robin William’s unfortunate death to start a conversation about effective pitching would be a good idea. Many disagreed and they apologized, but no one really listened.

Now, Edelman will start to consider itself as a client. Question from the rest of us: What took so long? 

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