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Posts Tagged ‘Edelman’

Spin the Agencies of Record

walnutz

  • Edelman will be PR AOR for the California Walnut Board and the California Walnut Commission, effective September 1. Edelman will handle all PR and social duties for the organization, which was previously known as the Walnut Marketing Board; the org was established in 1948 to represent the state’s walnut growers and handlers. Edelman will focus on raising awareness of the walnut’s “robust health benefits and innumerable culinary applications” (love that one) and protecting its reputation against its sworn enemy, the hazelnut.

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Edelman Goes Bipartisan, Hires Two Ex-Senators

D and R

Turns out that the members of our country’s major “lesser of two evils” political parties can agree on a shared love of two things: golf and lobbying.

Today Edelman announced that it had hired former senators Kent Conrad (D-ND) and Judd Gregg (R-NH) as advisors. What does that mean?

Edelman created the new roles specifically for the two one-time lawmakers, who will “provide public policy and communications advice” to clients. Gregg himself told The Hill that he aims to help give members of the Edelman roster “a better understanding of Congress.”

Conrad and Gregg previously worked together on the Simpson-Bowles commission, a bipartisan fiscal reform group convened by President Obama that couldn’t even manage to approve its own proposal; they now count themselves as members of a similar group called Fix The Debt, alternately known as Slash Your Social Security Benefits.

For the record, the duo do not technically qualify as lobbyists in their new roles: they will not be helping congressmen figure out how to make the laws that pander most directly to the interests of the industries that hired them.

Roll Call: Ruder Finn, Edelman, RLM Finsbury, And More

Ruder Finn announced several new additions to its global healthcare leadership team:

  • Elyse Margolis was promoted to the position of executive vice president/director, New York Healthcare, where she will continue to serve as client service leader for accounts as well as assuming new responsibilities for the New York team.
  • Trina Chiara was named executive vice president/director, Global Healthcare Business Development. Chiara, who previously served as an NPR reporter for a decade, will both oversee current clients and identify new business opportunities in the healthcare field.
  • Rob Schachter has been promoted to the position of executive vice President, global Healthcare. As a Ruder Finn employee for the past eight years, he handled global franchise portfolios for multiple clients.
  • Glenn Silver joined the practice as senior vice president, Healthcare Media Relations. He will counsel the firm’s extensive list of pharmaceutical clients.
  • Christine Hanson will now serve as senior vice president, Global Healthcare. Hanson, who worked at Manning Selvage and Lee and Danielides Communications, Inc. before joining Ruder Finn, recently managed several high-profile campaigns including one for Novartis’ Bexsero MenB Vaccine. (Release)

Edelman Seattle announced the appointment of Michael Thomas to the SVP role for its technology team. Thomas, who previously served as VP at Edelman’s Chicago office, brings more than a decade of counselling experience in the tech and health sectors to the role; her past clients include GridApp (acquired by BMC Software), Redback Networks (acquired by Ericsson), Opsware (acquired by HP), CrowdControl for Amazon Mechanical Turk, Code Green Networks, Skytap, Fortress Grand, Twisted Pair Solutions and others.

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Spin the Agencies of Record

Bangkok

  • Cohn & Wolfe opened a new, wholly-owned office in Bangkok, Thailand in order to “offer full coverage across Southeast Asia in advance of the much-anticipated official formation of the ASEAN Economic Community”. Doug Buemi, vice chairman and regional director for Asia Pacific, will lead the office, which will focus on digital and social media for both consumer and B2B clients.

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Roll Call: Edelman, French/West/Vaughan, Nielsen, and More

Edelman named Liz Lee its U.S. Digital Practice head; Andrew Foote will succeed her as general manager, Digital New York. In her new role, Lee will oversee all of the agency’s digital operations across 14 offices in the U.S.; she will report directly to global practice chair, digital Kevin King. Foote, respectively, will manage more than 140 employees in the digital section of the agency’s New York office and report to Jennifer Cohan, president of Edelman New York.

Recently appointed U.S. president/CEO Russell Dubner writes, “Liz will focus on bringing our U.S. clients and teams the next generation of ideas and experiences that drive social engagement”; the New York-based digital practice tripled in size under Lee’s leadership over the past three years and now counts Samsung, Axe, eBay, Citi and Crayola as clients. Foote joined Edelman digital in 2000; he previously held positions at Cohn & Wolfe and Peppercomm. (Release)

French/West/Vaughan hired Lauren Kinelski as associate vice president and promoted Chris Shigas to SVP. Kinelski comes to the Raleigh, North Carolina firm from Rémy Cointreau USA in New York City, where she was public relations manager for a portfolio of luxury spirits; she previously managed PR, social media and event sponsorship for evian Natural Spring Water and worked at Weber Shandwick’s consumer marketing practice. She will be responsible for strategic client counsel and management. Shigas, who has more than 18 years of PR and TV news experience, will provide management oversight of the agency’s growing sports & entertainment practice as well as continuing to manage various B2B and tech accounts. (Release)

Nielsen expanded its leadership team with the addition of Andrew McCaskill as SVP, corporate communications. McCaskill, who will handle media relations duties based in New York and report to CCO Laura Nelson, most recently served as SVP of Weber Shandwick’s New York office. He brings more than 15 years of experience to the new role. (Release)

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Malala Yousafzai, Media Partners Push #StrongerThan Campaign

You may be aware that today is Malala Yousafzai Day; the tale of a bold young woman attacked by the Taliban for daring to educate herself is as relevant now as it was when it she was attacked in 2012.

Today saw the launch of a new PSA/social media campaign created by production house Bodega and promoted by Edelman. Here’s the video component, which first appeared on YouTube several days ago:

While the larger goal of Malala’s outreach efforts since her shooting has been to raise money and awareness for universal education for young women in the developing world, today she used her own celebrity and those of others to call for the return of the young women recently kidnapped in Nigeria.

How successful can a campaign like this one be?

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Roll Call: Edelman, Warschawski, MMGY Global and More

Edelman has named Cricket Wardein president, Western Region, effective immediately. In her new role, she will oversee the region’s six offices, which are home to some of the firm’s largest clients. Wardein, currently head of the agency’s U.S. Digital operation, will report to Russell Dubner, president and CEO, Edelman U.S. and be based out of Edelman’s Los Angeles office. Under her leadership, Edelman’s U.S. Digital business has grown over 20 percent in the last year, to over $100 million in revenue and boasts more than 500 U.S. Digital employees developing and driving programs for clients. Wardein’s replacement will soon be announced. (Release)

Warschawski announced the addition of Christina Pratt to the agency’s growing team. In her role as senior associate, Christina will be responsible for leading day-to-day activities and client relations, as well as creating and executing integrated marketing communications campaigns for the agency’s clients. She will also oversee social media activities. Prior to joining Warschawski, Christina was a corporate communications associate at Exelon Corporation, the nation’s leading competitive energy provider. There she managed media relations, led national stakeholder outreach campaigns and crisis communications activities. She was also responsible for internal communications, employee engagement and oversaw corporate social media efforts. Previously, Christina was a senior manager at Golin Harris in D.C., where she led media relations for clients in the energy and environment sectors. (Release)

MMGY Global announced that Kerry Cannon has assumed the role of managing director at MMGY Global’s Orlando office. In his new role, he will be responsible for driving all marketing strategy, implementation and new business development for the Orlando office as well as broadening the agency’s overall expertise as a leader in integrated travel service marketing. He will report to MMGY CEO, Clayton Reid. Kerry’s career in travel marketing and publishing runs the gamut from traditional print media to digital and mobile communication. He counts among his specialties mobile media and technology, strategic partnerships, and retail and online travel distribution. Before joining MMGY, Kerry served as a long-term strategic and business development consultant for digital media, travel and entertainment companies. Prior to that, he was CEO and founder of Interactive Mobile @dvertising, Inc., a location-based advertising company focused on the tourism industry. In this role, he earned the designation of PhoCusWright’s Travel Technology Innovator of the Year. (Release) Read more

Spin the Agencies of Record

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Edelman Makes Two New SVP Hires

simiThis week Edelman announced two new hires: David Ryan will be the firm’s SVP of financial communications in Toronto and Simi Ranajee will be SVP of market access in Chicago.

Before the hire, Ryan spent nearly a decade with Longview Communications, a Toronto firm specializing in financial and corporate comms. Ryan entered finance after a stint in the world of advertising; he handled PR internally for agencies Colour and Grey Toronto after beginning his career as a journalist.

Scott Thomson, deputy general manager of Edelman Toronto, writes:

“Ryan’s appointment establishes the firm as a credible contender to support major financial transactions and special situations.”

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Culture: How Smaller Agencies Keep Up With the Joneses

Employees-Happiness-Paramount-to-Success

Can your agency say this?  Few even try, so it seems.

It is no secret that the industry of public relations is run by the “biggies” (e.g., Burson-Marsteller, Edelman, Ketchum, Weber Shandwick, FleishmanHillard, GolinHarris). Because of their global reach and U.S. presence, many prospective clients see them as the benchmark of service, ability, and results. As a former “Burson person” and a “Big PR” alum, I can attest to the fact that they all earn it.

It was at a biggie where I cut my teeth, spread my wings, and cracked my shell into smithereens. That said, to compete with said biggies in their trek for global PR domination, the “boutiques” have looked into other areas to draw the attention of top prospects: availability, flexibility, tangibility. It was at the “not-so-biggies” where I learned everything else.

So, what’s the rub? The silver bullet these smaller, scalable agencies are using to compete is culture. 

Is that all it takes?

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