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Posts Tagged ‘Edelman Berland’

Roll Call: Edelman Berland, Maroon PR and More

Edelman Berland announced the appointment of Jonathan Wibberley as senior vice president, effective November 11. Wibberley will head up Edelman Berland’s new team in San Francisco. He will split his time between the Silicon Valley and San Francisco offices and will report directly to Mike Berland, global CEO of Edelman Berland. With over 15 years of experience in providing market research and consulting services across 5 continents, Jonathan Wibberley leads Edelman Berland’s San Francisco Bay Area operation. Jonathan comes from an extensive career in building specialist teams and working with clients from early stage start-ups to Fortune 500 leaders. Most recently, Jonathan led building and operationalizing team at Penn Schoen Berland (PSB), the research arm of Burson-Marsteller, in the San Francisco/Silicon Valley area. (Release)

Maroon PR, a full-service public relations and marketing agency based in Columbia, Maryland, announced the addition of local TV anchor Megan Pringle to its team in the director of news and multimedia role. Pringle has held multiple positions throughout her media career including producer, news anchor and bureau chief reporter. Her most recent title was morning news anchor for Baltimore ABC affiliate WMAR-TV. At Maroon, she will contribute to overall strategy and the creation of digital news content in addition to offering media training to client spokespeople. (Release)

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Roll Call: SHIFT Communications, SHADOW PR, Smithsonian Media and More

SHIFT Communications has announced the addition of Victoria Shaw as vice president in its San Francisco office. She joins SHIFT with more than 14 years of communications and marketing experience working with organizations of all sizes — from start-ups through Fortune 500 companies. She will be responsible for building SHIFT’s growing portfolio of B2B and B2C emerging brands. (Release)

SHADOW PR, a full-service fashion, beauty, lifestyle and hospitality publicity agency based in New York City, has announced that Liza Bychkov and Michelle Davidson have been named partners. Bychkov and Davidson, formerly Vice Presidents of the Fashion/Beauty and Hospitality/Lifestyle divisions, respectively, have worked with the agency’s Principals, Brad Zeifman and Lisette Sand-Freedman for nearly a decade and were instrumental in the company’s development and overall success. (Release)

Ricky Lee has been named communications director at Leila Heller Gallery. He had been president/founder at Press Secretariat. (MB)

Lori Erdos has been named business development director of digital at Smithsonian Media. She had been VP of advertising sales at Gannett. (MB)

Ben Schneider has been named leader of the media measurement and analytics team at Edelman Berland, the insights and analytics subsidiary of Edelman. Schneider previously worked as director of strategy and business development at Report International, and in the past he held positions at Dow Jones, Cision and CARMA International. Schneider will report to James Turner, UK Managing Director. (Release)

Edelman Nabs PSB’s Berland to Head New Analytics Biz

Edelman announced today that it has hired Michael J. Berland of WPP’s Penn, Schoen & Berland Associates to act as CEO of a newly-formed research and analytics business known as Edelman Berland.

The new company will be integrated with StrategyOne, Edelman’s existing market research firm, but the StrategyOne brand will live on with current CEO Steve Lombardo working under a yet-to-be-announced title.

In announcing the hire, company CEO Richard Edelman said, “I have known and admired Mike Berland’s work for close to a decade. When it comes to fully integrating research with PR programs and partnering with both account teams and clients, he is simply the best.”

Berland, an acclaimed author and veteran strategic adviser to political figureheads like Hillary Clinton and Michael Bloomberg, most recently served as president of Washington, D.C. based PSB, where he put his market research experience to use in serving clients in politics and other fields around the world.

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